In today's society, home-based businesses are rapidly gaining in popularity. Barbara shares her online marketing experiences with entrepreneurs who want up-to-date, effective profit & non-profit marketing earned right at home. This includes businesses, network and affiliate marketers, but the final key to happy business is to become independent.
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Friday, June 6, 2008
Faith
even when you can't see the full staircase.
-- Anonymous
Monday, June 2, 2008
4 Phases of Internet Marketing
Today, I'm sharing this information with you because I want you to see the power of who you are, separate from what others have told you. You're not who you think you are -- as in 'miniscule...way out there as a speck in space...and everything you're doing here has little consequence'. Not everyone of you will think this way but whenever you're watching the Discovery Channel..., and you view a space program, it's very easy to believe we have a small impact on our lives. So, we're going to move away from that misconception.
I'd like to give you an overview so you may freely reason for yourself that no matter what you learned in childhood, it's possible to have what you want, defining your business as you see fit. I'm speaking from experience here because once you fully brand your name, people will want YOU rather than your service.
You have to think 'outside of the box' if you're going to become your all in business. By that...I mean, you have to trust yourself as an individual, applying all you've learned in your life to get what you want most (it could be financial independence, it could involve freeing yourself up from a job you're not
entirely thrilled about..., or it could mean something more like taking better care of your family).
Whatever your biggest reasons are, the basic developmental stages in Internet Marketing are as follows:
Phase 1 -- You realize there's a potential for solid business but you don't know what (or who) to believe necessarily, nor do you realize that you can earn a real living on line.
85% of the people who attempt to generate revenue online will quit at this point.
Phase 2 -- You make a little bit of money but you don't yet possess a full Internet Marketing skill set AND/OR you're not sure how to fully bring the profitable business into full fruition. And..., that's okay. You don't have to hold all of the answers in the palm of your hand today.
This is the phase where, if you don't like to be told by another person or a system that,"You'll be a failure if you don't completely buy into what I'm saying you need", well then..., appearances can be deceiving. There's always more than one way to solve a problem! Right?
Translation -- you know companies are making huge money online AND NOW you intend to be a part of that abundance. You know it's possible so you're using sweat equity to build a solid foundation.
You've earned some profits but you still lack other essentials needed to put your highest vision of ther Internet Marketing reality into full force and effect. Common stumbling blocks involve --
- cash flow
- a steady stream of inquiries
- something valuable you can talk about
- a proven system you can easily share with others.
In this phase, you know companies (and individuals) are making a lot of money online, they're not necessarily working their warmest markets but you have yet to find a METHOD that works for YOU. I'm not talking about implementing a method or model that positions anyone other than yourself as the expert. I'm talking about finding a system that will help you brand your name. This is important.
At this phase, you have begun to begin think outside of the box and you're highly motivated. You're now tapping into your creativity and inspiration.
Phase 3)Inspiration settles in firther to deliver your ideas more credibly, putting you into a very unique place. You're developing your own branded image (and maybe your own products by now), you have additional tools in your toolbox, you have a fairly decent skillset but you still lack the fullest know-how (this stage could involve systems and more advanced methods). You know that if you keep the ball rolling, the momentum will develop and you'll have something real to offer others.
Phase 4) The ball is rolling. You have a system in place, your skill set is a winning one and you can guide other powerplayers while you're in full profit.
Less than 5% will achieve this phase in development.
Don't give up for ANY reason.
Put yourself in the top 1%.
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If you'd like to add a comment to this post or any other previous post, feel free to do so. The moderator reserves the right to delete comments not directly adding value to this blog.
Supporting Your Success,
B. Brinkmeyer, MBA
4th Degree Black Belt
Certified ATA Instructor/School Owner, Ret'd
New Paradigm Marketing, All Rights Reserved On Original Content 2008
Monday, May 19, 2008
Finding Workable Solutions
In offline or online marketing, it doesn't matter what you represent in life other than the real challenge is to get yourself noticed by those who already have a need for what you have to offer. Even if you're an attorney or a doctor, the message people read about you must be clear. Let's shift gears a bit.
What's the biggest challenge any business faces? Isn't it about getting accurate information at the time you need it most, on your terms, applying that information to your message so that people will know you're ready to help? If you agree, then read on.
If we apply this challenge to ALL businesses, the challenge is truly universal. It's not magic but you have to be able to identify your messaging in the form of revealing ads so that it won't cost you hundreds of thousands of dollars to get the answers, nor will it won't cost you two lifetimes obtaining those results.
What I'm talking about is reaching your prime audience -- the one that's most profitable. If you've done that already -- congratulations! If you haven't done that already, please continue.
Check out the resource listed on the right-hand side of this blog.
It's the label listed right above my head. I'm standing in the white uniform.
Nurturing and Supporting Your Success With Zest,
B. Brinkmeyer
Sunday, May 4, 2008
Primary Rules For Developing A Strong Business Owner's Mindset
Before you read all of this stuff here, opt-into 'claim your free report'...it's a VIP marketing newsletter that gives you industry trends, updates, and product reviews. Enter your name and e-mail in the right-hand column of the blog. Be diligent and patient. Get the information each week but also give me time to address what you need most from reasonable places.
Now, let's move into what's generally required to develop a solid business owner's mindset..., as you're launching your business or you're taking it to a higher ground. Keep in mind, I'm pulling from 23 years of experience I used to teach other franchisers in a brick-and-mortar business environment but at the same time, I'm applying proven marketing techniques for online success..., as we move you into the world of 'click-and-mortar'.
1) New business owners aren't sure what to do or how to do it.
We all start out new, at some point in time. There's no crime in 'not knowing'. Sillyness appears when you hear short, incomplete, or canned answers as you ask the real question. I apologize in advance if I'm insulting anyone. That's not my intention.
Rule: Always ask for help.
Find someone you know proven and certified in their field. In my case, when I appeared online, I chose someone who was willing to privately coach me -- a founder of a powerful marketing group. He's a force right now, helping you through my expertise. Head for the best help out there! You're the best and you deserve only the best help.
2) People are sometimes afraid to ask for help but when they get help that may not serve their ultimate needs, they translate that reality into their own failure.
Rule: The smartest entrepreneurs pick other people's brains to death! They never stop asking questions and they work incessantly to find implementation that works.
They're not embarrassed about appearing silly or unknowing.
IF YOU WANT TO GROW IN LIFE, BE CONTENT TO BE THOUGHT OF BY OTHERS AS SILLY AND SOMETIMES EVEN FOOLISH. YOU'RE ASKING THE Q'S. YOU'RE GROWING. THE ONES WHO AREN'T
ASKING PERHAPS DON'T KNOW WHAT THEY HAVE TO DO FURTHER TO HIT THEIR NEXT EVOLUTIONARY STEP. THEY'RE EITHER PROBLEM-SOLVING OR THEY JUST DON'T KNOW...YET...BECAUSE THEY'RE HUMANS IN PROCESS, LIKE YOU AND I.
3) Work like crazy to find out as much as you can -- in your own time.
Rule: The most successful entrepreneurs pick and direction -- then they blaze a trail for others to follow..., pulling...not pushing. They don't let family opinions or friendly advice get in the way of what they need to do.
4) Adopt a 'I ain't got time to bleed' mindset-wise..., then become your own pure and unfettered power!
Rule 1) Decide to 'go for it' but don't redecide against yourself.
Realize you can accomplish anything you concretely aim for. You have the power to create anything in your life and people will want what you have to offer.
Rule 2) Pick a direction.
It will result in a template of action online you can apply to any product or service. The key here is to find a system that will emphasize 'solutions for real people'. You don't need lofty plans or faulty promises telling other people they can make millions overnight. There's a reason why the government gives you 3 years to generate your first, real profits.
Rule 3) Ask for help everyday.
Rule 4) Use your shortlist to start your marketing. I don't care if it includes only 1 person or 2. Those are the ones who are willing to help you so they're worth gold, whether their messages are positive or negative. It makes no difference. You want feedback.
Rule 5) You have to think about what you need first to fish for yourself.
When you know what's involved in that type of fishing (which will yield building a list of people who want what you have to offer -- which is YOU), then share that knowledge with other people.
Find more who will read what you're offering but always be as encouraging and as positive. This is only another phase in your business development. In time, when you behave as a responsible business owner, people will see this reality for themselves. Always serve others with love and respect and protect their free choice.
Rule 6) If you're struggling to pay bills, that's okay.
You're changing your life. Businesses aren't created over night and they take time to develop. At the online level, here's what's interesting. The early failures set up the paving stones for your actual success.
Rule 7) You don't have to be tall or beautiful to be successful.
All you need is a willing attitude, a huge heart, honesty, integrity, perseverance..., and boldness. People will want to know what you know. What you're driven to accomplish each day is what they want. If you're not driven yet, it's because you still have to tap into what your Spirit is telling you (which is you're not on your solid footpath just yet). Sometimes, the lack of Spirit tells you that you haven't found your 'sweet spot'.
Rule 8) The secret to REAL success (at levels you define for yourself) has more to do with telling people specifically where you're at today, what you're doing about it.
This is nature's way of showing others that you're in problem-solving modes. You're not stuck in 'analysis by paralysis'. That's baloney. Take little steps forward each day and you'll find solutions.
Rule 9) There's a belief that others have to understand everything you're tackling.
Einstein and Edison kept working anyway! If you're still not sure what to do, keep researching the matter until your greater self brings you the answers. Listen from inside. That part of you will bring people, answers and information to you, as long as you take baby steps in YOUR direction (instead of someone else's).
You're acquiring the mindset of an inventor. You can usen proven information and techniques but eventually you'll have to place your own spin on your work, to add your own unique voice to the world. The point is -- if you're passionate about what you're doing and promoting, you'll get there. It doesn't matter how long other people think it should take. What matters most is what you think!
Rule 10) Always offer people real solutions to their current problems.
The goal is to offer quality/value/exceptional pricing consistent with what other people are telling you they need. You don't have to give away the store but keep early business reasonable. You can charge higher profits on the back end, once you've consistently earned the trust of others you're serving.
Rule 11) If you're not getting results based on what you currently know, find new information and new solutions. Trust me on this one.
People are evolving all the time so what worked 5 years ago may not work today. Always strive to answer the needs of those who want your expertise and you will do very well.
YOU COUNT MOST.
If you have comments or Q's, please drop me a comment or two. I will personally answer your Q's.
Nurturing your success!
Barbara Brinkmeyer, MBA
Friday, March 28, 2008
Defining Your 'Big Why'
Ever wonder how CEO’S keep the 'push' going strong, even on days when they'd rather quit? We can apply this thought to the "guys/gals" who are already"tops" in your company. The reality is…, we have a few people flapping their gums, trying to survive long enough to stay in the game, naturally working towards that residual payoff. That’s okay but keep in mind, many people are still in modes of trial and error.
- You may have heard it takes big effort to grow a business.
Did you know that your average folks are adding 1 or 2 new distributors each week? Reality check -- growing a business to achieve targets you've set for yourself takes smart work and daily effort. Would you say you work hard as a mule? That's great too. What I’m talking about is boiling down specific marketing activities, to produce that desired income within a concrete time period.
- You must leverage your time wisely.
I’m not talking about hoping for a wind-fall “go-getter” group, as you’ve been told to obtain, if only you “put 6 highly-motivated people under you”. In the world of any business, 1% is the market average, regardless of what's being moved and that yield usually includes a very small but select group of few people. If you nurture huge numbers of people over a longer period of time, your inner circle will grow to a mathematical average, based on those higher numbers. Let's call that number 12 - 25. Reality check: you must become the heavy hitter. There are several components which must successfully come together just to grow that huge organization.
- You must work to achieve your aspirations.
Think about your greatest business heroes -- naming anyone you like. This person, will be like other leaders -- driven. They work intensively, putting in long days and countless hours. That's their routine. I hear you saying, "Are you crazy? I'm not giving up my weekends"! If you're working smart, you should have your weekends to yourself. On days where you have 'zero energy', then rest.
Now think about the people you admire most. Their success boils down to one simple question --Which lives have I altered for the better? Are you positively having an impact on other people? Do you reach out and actively go out of your way to assist others in realizing their aspirations and dreams? Ultimately, success is defined by how you internally respond to these needs.
- Name your driven inspiration.
For wealthy people, their "why" has less to do with wealth creation. Their motivation is a “strong force”, nurtured and grown by persistence and perseverance.
- Zero in on 'The Force', the “Big Why”:
1) Is it your children -- providing them with a better future?
2) Are you passionate about your products and services?
3) Maybe you have grandchildren.
Light the fire beneath your feet. Some nights, you won't sleep. You'll have good days and tough days.
- Boil your “strong force” down to what gets you out of bed each morning.
- How do you handle setbacks? In any business, setbacks are common. The toughest momentum to create is initial group momentum. So view your setbacks for what they are. Regroup, recover, then move forward.
- Does your "Big Why" consider the overview? Successful people understand the relevance of helping others. They thoroughly comprehend the "Law Of Success". Growing a business takes a tremendous amount of "doing".
- How many others will you help today, tomorrow, and next week? People truly need and desire your products and services. Are you going to reach out and help them find what you already have? It makes no difference what you're marketing. Juice, vitamins, Internet security, etc...people need what you have. It's your job to either find those people or have them find you. In closing, here's a small "to do list", critical for your success.
Ask yourself, "How many people you're going to help?" For the day, week and month. Baby steps.
These steps must be realistic. The important thing is to start. Today...and tomorrow. Answers will appear. If your "why" is strong enough, you will prevail. Positively influence the lives of those around you. Carry forward and carry on...so you will...in due time..., 'cash and carry'! Use the "Law of Attraction", we'll address this law in the next post. This law “puts into effect” action you take with others.
Traveling This Journey With You,
Barbara Brinkmeyer, 'Fix My Broken Business' Home Repair Consultant.
P.S. If you're still not sure what to do, stay tuned.