Advertising Yourself Thru Affordable (Okay...Free) Resources

Hi fellow MLM'ers!

Today, I'd like to introduce Twitter if you haven't been using this resource.


Feel free to check out http://www.twitter.com/ to start your free account.


Here's why --

'Free resources are always helpful' when you're launching your business.

In case you haven't yet begun to play with this resource, Twitter emerged

as a real winner for Internet Marketers in 2007. Seems this medium has made

it easier for top guys to 'market their wares'.


If you're new to the marketing (or to the Internet Marketing), let's cover a

few basic prospecting how-to's seasoned veterans have mastered --


1) The 'big guys' know there are networks online that can help you initially

form your marketing webwork. But, they also know these mediums can

ease communications for you and prospective clients -- when you use the medium

properly.


A main problem when using these sites is that you'll get a lot of tire kickers.


So, to offset that challenge, you must be able to direct your content along

specific lines. The goal is to target only those who have a need for

your product or service.


So your message must be consistent at point A (of your marketed message...to point B...to point C). Stray too far from the main subject at hand and you'll lose your niche audience.

EXAMPLE: speak to the mindset of a sub-niche. Notice, as I visit with MLM'ers and affiliates, I'm talking more about how to build, develop and sustain a long-term viable business. I'm not saying much about purchasing pink elephants in this newsletter!

Talk about what your smaller group likes and dislikes, then get into their common challenges. When you can solve their riddles, that's when you'll hear a 'yes'. Miss the boat and you'll hear 'crickets as another way of saying, 'no'. New marketers will often try to force the market into purchasing what they think people want VS. what people are looking for).

2) By forming new connections, you can these sites to further build trust and rapport, easing communications. This effort can include those you might wish to collaborate with, in the near or distant future.


3) It appears this resource is easily on it's way to becoming the 'next killer application'.


4) I will be posting updates in the coming week or so as I play with this tool, sharing findings with you. When this tool is properly used, you can use Twitter to market your wares at superaffiliate levels (mass target marketing -- like the Harv Ekers of the world).


If you wish to know more about how you can use this tool effectively, check out my post on the 30-Day Challenge listed on the right-hand side of this blog (under proven stuff for affiliates and MLM'ers alike). Much of the information I post on this blog is easily applicable to both groups.


Supporting Your Marketing Success Using Proven Means,

B. Brinkmeyer

(Spammers will be melted down and sold as scrap metal.)

(All honest marketers are welcome.)

Don't Know Who To Talk To When Marketing Your Passion?

Hi Fellow MLM'ers and affiliate buddies!

In case you're struggling with a very big business challenge, I'd like to say to you this week that it's not your fault.

Did you know the number one problem for any company, large or small is traffic?

Call it walk-in foot traffic (for a brick-and-mortar)...or call it finding 'your target audience' whether you're an Internet marketer or an MLM'er. It makes no difference. The reality is
that you've got to be able to advertise yourself in a very affordable way today, right?

Right!

Here's the fun part.

I've solved your problem for you but it's up to you to do the rest, without having to spend
2 years of intensive study just to qualify your own audience.

My part:

I can offer you 5 people/day to visit with, if you follow these steps without fail.

You must take action daily and you can still take your weekends off.

You need a willing audience NOW, not tomorrow or next week.

IF you're willing to pay a small monthly fee for this service, it doesn't have to cost you an arm and a leg. This place can be shared with some of your other fellow marketing buddies too..., to help them out further. In exchange for doing so, you can get your membership paid easily by moving this service to a scant 2 people (if you wish). In exchange, you can begin by talking to people online (see forum).

What else will you get if you walk through this door?

You'll be able to improve on your marketing skillset (learning from people who know what they're truly doing...and it won't have to cost you anything but some of your time and your effort). Honest. While you're doing that much, you can begin by advertising your services and products today in a very busy place.

Here's how:

You'll be able to tap into the world's largest, interactive forum as soon as you walk through that door.

Click on Operation Top Gun...and then click on the #1 link you see.

Don't wait for your situation to 'get better' now before taking this important step.

Take the action now....and go for it today. New slots are filling up fast.

One you enter this portal, you have access to instant traffic. Pay-per-click marketers pay multiple hundreds for traffic packages/month...and tens of thousands of dollars more to build their lists. You don't have to do that.

Walk through the door. Once you do, it's not complicated and it's perfectly okay to advertise yourself in this realm (as long as you keep your corporate names neutral).

Focus on the value and benefits of your product or service.

The traffic here is pretty good because you'll be accessing Internet Marketers and MLM'ers....but the greatest advantage is that you don't won't have to master Internet Marketing over a period of several extensive years like I did, just to be a valuable addition
now. Trust me on this advice. You'll save yourself a lot of money by working it this way.

We have a fair amount of newbies who could use your guidance.

They could probably even use your products!

But..., as a word of caution --

Never lead with your business opportunity first (or you'll chase these folks away).

You're going to interview people from real places, to find out what's missing.

Then find out 'what's in it for them' when you share your offer.

Another hint:

Be certain to position yourself as the sole expert (and no one else).

Give people your contact information, your name and number and let them contact you.

Be diligent.

Don't convince.

Just make contact and see what happens next.

Then sort.

Keeping sorting until you get a 'yes'.

Make this effort each day for the next 30 days, without fail.

Conduct yourself as the 'pro' you are.

Pull from the natural experience life has taught you.

Then..., use your common sense to talk about what's important to the other person. As long as you act in the best interests of your audience (giving them something they can truly use -- like more energy and vitality if you're marketing health/wellness...or financial well-being if it's guidance and management they require)..., you won't lose!

Click on Operation Top Gun...and then click on the #1 link you see.

Give it a try for 30-days.

Advertise yourself to 5 people in that forum for 30-days.

Supporting Your Success Using Proven Marketing Means,

B. Brinkmeyer

http://add7repsaday.com/
http://can-mlm.com/

Free Internet Marketing Education

Hi Fellow Marketers,

Glad you could stop by.

Whether you'r an MLM'er or an Affiliate online, I have some free education you may wish to consider. If you're not sure who your target audience is, if you're struggling with increasing the number of people you can talk to (more than 3/day), if you want solid answers to how you close people more readily, then this link is for you!

Click here:

To enhance your learning, feel free to join in with a few marketing buddies. It's helpful
but not required.

Supporting Your Success Using Proven Means!

B. Brinkmeyer, MBA

http://add7repsaday.com/
http://can-mlm.com/

What To Look for In A Decent Prospecting Script

Greetings Fellow MLM'ers and Affiliates,

Today, I'd like to cover 1 of 3 important things you must first master, IF you're going to put your business in high gear (and I'm not talking about prospecting 3 - 5 people/day). No kidding. I'm talking about taking massively targeted, daily action!

1) You need a decent prospecting script

2) You need a decent transition

....As a way of qualifying people
FAST, determining whether or
not people want what you have
to offer.

...If it's 'no', move on. The top dogs
don't waste any time.


3) You need a proper closing script

Did you know that they big guys don't wing
anything when they're on stage, when they're
sitting in front of a camera or when they're
prospecting on the phone?

Nothing is left to chance.

You can close a small portion of business by
'winging it' but good luck. That's going to
bring you success for a very tiny portion of
your total business. Truth is -- you must be
organized before you ever 'go live'. (Heck --
the success or failure of your business
depends on this one thing alone.)

Believe it or not, top recruiters and affiliates
rehearse what they'll say.., long before they
say it... whether they deliver their words in print
or by audio. (Your message and your voice is
an advertisement!)

Conclusion: The top dogs can have scripts
different from yours when they're
standing on stage! This fact has more
to do with exciting the crowds...because
you'll purchase corporate stuff when
you're excited..and they'll obtain a portion
of proceeds. If you're asking yourself,
"But why didn't my upline tell me that"?

Some do and some don't. (This fact has more
to do with mastering marketing at extensive
levels.)

Think about it.

The top pros always know what to say... and how to say it.
They know precisely how to overcome any and all
objections.

When you have the right script in your hands,
it's no longer a mystery. Unfair advantage?

No.

If you're like me and you want to know precisely HOW
all of the MLM and even affiliate machinery works -- watch. Pay
close attention. Listen. Sift through what doesn't work
and then find what works!

So WHAT should a decent script do?

WHO does your script position? Is it anyone other
than yourself. Big mistake. Once you do this, you've
just relegated yourself to the social status of someone
residing below the status of a car salesman...(not meaning
to jab car salesmen, unfairly. I apologize in advance.
These folks can be helpful when you need
a car).

See point 4) below about individual positioning (instead of corporate).

You'll be far more successful if you lead with
your expertise...than a corporate message.
Trust me on this point. There are many purposes
behind a well-written prospecting script.

To find out more, feel free to fill in your information
in the right-hand side of my blog but be patient.
In a series of e-mails, I reveal the mysteries behind
several aspects of proper marketing, telling you what
you need to know to have people calling you -- not
the other way around.

Pay close attention to the corporate scripting you've been
handed by your companies, affiliates and MLM's. Notice
how 'a few players are mentioned'. It's almost as if
they're the only people residing on the planet. Then... here
you are..., this invisible talent...wondering why the limelight
isn't being shared). But..., this reality has more to do with
corporations taking their proven entities, putting the heavy
hitters in the public eye. That's all it is. These folks know
how to work the crowd.

Can you learn those skills?

Absolutely!


So here's what you need to put yourself at the head of the pack.

Part A) If you have a script -- it must mention you and only you.

Part B) If you have a script you can alter a bit, you want to mention the

values and benefits of your offer. You're taking about the product or

service directly. (Hint: Remember to think along the lines of what the

client wants. You don't want to get lost in the compensation plans per se

because people only care about what's in it for them.)... and that's it.


CAVEAT:

The best way to blow your organizational growth

is to mention, "Meet me at this meeting...and help me grow my

business"! I actually got an e-mail like this just last night.

Guess what happened? I hit the spam button.


Part C) You can't mention your corporate name or you're stepping

on corporate toes. That's okay. You don't need a product name.



4) Let's talk about positioning you further...as the expert, and

not the corporation.


You can leave the corporate name out of your prospecting

script because people only want to know how the product or

service will...again...meet their needs -- NOT YOURS. Sorry.

Human beings motivate out of 2 primary emotions: pleasure or

pain and that's about it. In an enlightened minority, they'll

motivate by a higher purpose.


If you don't agree with what I'm suggesting here, just keep doing

what you're doing. Eventually when you've spoken to enough

people out there (warm market or otherwise), you'll begin to hear,

"What's in this deal for me"? When you get wise, you'll eventually adopt

your script answering those basic questions, up front.



Example of a Positioned Script.

Hi. I'm so-and-so. The reason for my call is that I understand you're a fellow

_____________ (pink elephant lover or fellow marketer).


One of the reasons I'm contacting you today is that I understand (you want

more time to spend with your family..., or you want to earn a bit of extra income

from home working part-time..., or you want to alleviate joint pain..., or you

like to collect pink and fuzzy toy elephants).


Q1: Are you still collecting pink elephants?....Or, are you still working your job
but would like to have a chance to build a part-time income?

Q2: Which pink, fuzzy elephants have you collected in the past? ...Or, Where are you working right now? Is this something you'd like to do long-term?

Q3: How long have you been collecting pink, fuzzy elephants...or how long have you been with
your current firm? How's it going?

Q4: _________, One of the things I do _____________, is I help people expand their collections or find alternate ways of creating additional part-time income. Is that something
you think you'd like to find out more about today, spending only ______ minutes of your
time?

End Result:

You'll get 'yes' and you'll get 'no'. (This reality has nothing to do
with rejection. Either the potential client has a need or they don't.)

The people who say 'no' aren't your market.

The people who say 'yes' are.



Ask the top dogs.

They sift and sort.

They don't convince.


So...your script can end along these lines --

Before I answer more of your questions, I'd like to get a general idea as to where you're at in your collecting plans...or where you're at in addressing your personal goals?

Then..., here's where you're earning your keep --

Pin the person down (committ to taking some specific action now

as opposed to next week...or most often, never).


Invite them to something which exposes them to your offer.

But keep your name and contact information in the loop at this

point. It's very important they have your information.


Then you follow up with a close.

To find out more, feel free to fill in your information in the

right-hand side of this blog. You'll find resources answering

these questions and more in my MLM resource center.

Your contact information always remains confidential.

Sincerely,

Barbara Brinkmeyer, MBA
barbarabrinkmeyer@yahoo.com

(Spammers will be melted down as scrap metal.)

Finding Quality Leads For Less Without Going Broke

Greetings Fellow MLM'ers/Affiliates,

Do you find that you don't have enough good prospects to talk to as you're growing your business? Even if your warm market yields a stream of prospects, you still need an endless supply of names. So, if you've ever felt that growing your business would be more fun by tapping into an unlimited reserve, it's not a dream. You can talk to many people interested in your business and your products!

Some of the most frequently asked questions that I get are:

Do leads work?

How do you find quality leads?

What are the different types of leads?

Should I pay a lot for leads?

Today, we're going to solve the problem of leads, turning your biggest liability into a real business asset.

Today, you're going to learn how you can have an endless stream of people, hearing more about your product, service, or opportunity.

There is no doubt that leads work.

The reason that many people in network marketing are taught to chase their 'warm' market is natural. 1) It sounds easy, 2)It's a way of positioning the top guys instantly, 3) It's a way of opening channels otherwise remaining closed, 4) It's something that worked very well a long time ago. But with the advent of Internet Marketing, times are changing. Think back to the 1940's when people knew their neighbors, including all of the other people in their neighborhood. Nowadays, most people don't even know the person next door or the family living 2 apartments down the street. So, many of us find we're living in a very different society than we did 50 years ago.

Worry no more. The Internet is here to level the playing field, even if you still enjoy offline marketing.

If you're looking to grow a huge 'monster business', you will probably have to venture outside of your friends and family to acquire decent clients and/or business builders. And..., finding targeted leads are a viable way to accomplish this goal.

You should be forewarned -- all leads stink.

I'm not saying that leads don't work...because they do. You see, there's a mythological notion our brains like to conjur, easily thinking that there's some sort of 'magical lead' sitting around the house. We tend to hope and pray today will be the the day that we'll contact such a person, offering our ideal product or service. But..., there's no such lead, happy as that notion may sound. If you know where they are, then clue me in because I'm still looking.

That fact stated, finding targeted leads beats chasing friends and family hands down. You must have an endless supply of leads for a new business..., and lead lists fill the need.

There are 3 different types of leads. Today, I'll cover 2 of them so that you understand the main differences, aiming to preserve your cash flow.

The first type of lead is what's known as a Demographic Lead. A demographic lead is separated based on a very large, general demographic data. For example, if you were marketing a health and wellness product that helped to reduce joint pain, you might target people over age 50, since they typically have high occurrences of joint pain, arthritis, and more.

If you were marketing a product like a benefits savings package, then you might choose to target young married couples between ages 35 - 45, since they are one of the main groups of people now being hammered by this credit crunch.

You can specify that you want demographic leads of people carrying a certain credit score, or you can specify that you want demographic leads of people who earn over a certain dollar figure, in annual income known as per capita income. You can specify that these leads come from a precise geographic location, preferrably residing within the area of 50 miles nearest where you live.

The important thing to understand is that demographic leads are:

1. The most general (and least targeted) type of lead, and

2. It's the cheapest type of lead available.

Demographic leads apply best to products that aren't very niche such as benefits packages, identity theft services, insurance, etc.

The 2nd type of lead is what's known as a Response Lead. A response lead is a lead who responds to something specific. For example, that individual might fill out a questionnaire or request more information about a product or a service. A response lead is much more targeted than a demographic lead because that person must take some sort of an action to become a response lead. You know that this person must hold a specific interest in whatever they are responding to. If you get a low response rate, it's most likely because you tried to match Red '57 Chevy buyers to 2009 Black SUV buyers. You see?

Offering another example --

...of a response lead would cover a marketing situation where the inquiring mind wants free information on a Nordic Track or Bowflex. The fact is that this person may respond to a commercial or call the company requesting more information on what's involved. That inquiry means this person must have a high interest in what the Nordic Track or Bowflex can do, as product benefits and values are listed.

Here's the neat part.

You can get targeted response leads for whatever it is that you are marketing!

If you were marketing a Telecom service, you could get targeted response leads where these folks responded previously to some sort of ad for a discounted phone service. If you were marketing a weight loss product, you can get response leads recently inquiring about a weight loss program.

Pretty neat!


**Special Note**


Opportunity-Seeking Leads are the toughest leads to dial, said with care. The intention here is not to scold you for making a decision you felt was needed but to tell you that these types of leads are usually re-sold over and over again, to a point where... if you contact these folks, you'll find out these people were dialed long before you've called them, telling you then to fly a kite. I've been there so you're not alone if you've sometimes hit a 'screaming prospect'.

Opportunity-seeking leads are Pseudo-Response Leads, meaning that the marketed message used to generate this type of lead results in a huge variety of mixed responses. That means these responses weren't specifically matched to the marketed message. These leads are generated using a gun shot approach -- wide spread pattern, with few holes in the target itself. A poorly-written survey will get you a poor result so the next best thing to do with these leads is to use them as fire-starters on a cold winter's night.

When you are "lead shopping", you want to focus on listing the benefits of your product or service.

If you want to lead with your company's income opportunity, please refer to my next post where I mention something about this challenge. It's not an optimal way to introduce your product or service because people will usually run when they 'hear an offer' right up front. We've all been bombarded with offers. No one likes to be pitched.

If you lead with the benefits of your product, you'll draw people to you on the basis of a set of specifically-matched needs..., matching the product/service values to a checklist of desired items your audience wants most (work from home, generate extra monthly income, work on a part-time basis, ...matching periodontal gum disease with a vitamin pack addressing that problem directly.

So the big question is: WHERE DO YOU GET LEADS?

Well, there are many different places to find leads.

One way you can get them is through lead brokers. If you do a Google search right now for "leads", you'll see a ton of different companies pop up. You can buy leads from many different sources, but here are some guidelines to go by:

1. Be Cheap - never pay more than 20 cents per lead. Usually, try to keep your cost between 5 and 10 cents. Also, you want to start with very small batches. Remember, if you are dealing with a lead broker, their job is to make you broker. Sometimes brokers will have a minimum order or batch of, say, 10,000 leads. If they do, then keep shopping. You want to start with very small batches of leads, no more than a couple-hundred-at-a-time.

2. Avoid Data-Managers - These will be the people on the first few pages of your search results. I personally don't recommend you conduct business with a data-vendor or data-manager, for the simple reason that you may be regarded as a "small fry" in their eyes. They typically sell millions of leads each month, so if you come knockin' at their door asking to buy a few hundred leads..., you may not be viewed as a legitimate business in their eyes.

The real "lead brokers" are located on the back pages of your google searches. They're cheap buggers so they're not going to try to compete with the big data-vendors for the first page of Google rankings. Interview a small brokerage company and build a relationship with a "mom and pop" type of lead firm that will respect small orders, treating you as a person.

3. Don't Go For Your First Offer - Shop around for leads. You'll get many different offers. The goal is to not get the absolute cheapest leads, but rather, find a broker that you can build a business relationship with, finding someone who will back you up and stand behind what they're selling. I'd rather pay a lead broker with integrity twice what I'd pay per lead, over say associating with a lead broker who won't care two figs about my business. Just like anything else, success with your business endeavor depends largely on the quality relationships you develop.

So now you know about 2 different types of leads, plus their inherent differences, where to get them, and what to pay for them. Hopefully, 2008 is shaping up to be a good year for your business. Check out my next post for the 3rd type of lead!

Nurturing Your Success Using Proven Marketing Means,

Barbara