If you're taking your summer break right now, feel free to check out this fun UTube video. It's not an ad. It's just plain fun.
Click to hear 'Perpetuum Jazzile', a 4-million-viewer musical video:
http://www.youtube.com/watch?v=yjbpwlqp5Qw
B. Brinkmeyer, MBA
http://add7repsaday.com/
Thursday, July 30, 2009
MLM Summer Break
Hello Fellow Network Marketers,
If you're inclined to feel any pressures related to taking the summer off, I can assure you that it's far easier to hit burnout in a shorter period of time if you don't.
Here's why. As the CEO of your business, you have to pace yourself for the long haul.
Tip # 1:
Pay close attention to the seasonal ups and downs of this industry. You'll learn that the highest recruiting months generally coincide with the Fall and early Spring. September through October and February through May will mean that you really have to 'pour on the heat' (of your work efforts). When June hits, many people are planning their vacations.
Tip # 2:
Consider using the Internet as one source of your power. Did you know that you can put the numbers in your favor by harnessing this tool? Of course, there are specific steps involved, paired with some 21st century learning (i.e. the Internet). Don't worry though. You can learn some of this stuff yourself and you can partially outsource your work, too. I remember there was a time where I didn't know a thing about online marketing.
http://add7repsaday.com/
Tip # 3:
If you're in the early stages of MLM learning, take your summer break. Make sure you take actions to move yourself forward. If that means finding a mentor you can trust, then so be it. (That was my first step). If it means you need to expand your network of contacts first, then do that. (That was my second step). You can use the free networks online to do this. Most of all, be prepared to make some 'baby-step' changes because Rome wasn't built in a day.
I'll give you some more hints.
If you're inclined to feel any pressures related to taking the summer off, I can assure you that it's far easier to hit burnout in a shorter period of time if you don't.
Here's why. As the CEO of your business, you have to pace yourself for the long haul.
Tip # 1:
Pay close attention to the seasonal ups and downs of this industry. You'll learn that the highest recruiting months generally coincide with the Fall and early Spring. September through October and February through May will mean that you really have to 'pour on the heat' (of your work efforts). When June hits, many people are planning their vacations.
Tip # 2:
Consider using the Internet as one source of your power. Did you know that you can put the numbers in your favor by harnessing this tool? Of course, there are specific steps involved, paired with some 21st century learning (i.e. the Internet). Don't worry though. You can learn some of this stuff yourself and you can partially outsource your work, too. I remember there was a time where I didn't know a thing about online marketing.
http://add7repsaday.com/
Tip # 3:
If you're in the early stages of MLM learning, take your summer break. Make sure you take actions to move yourself forward. If that means finding a mentor you can trust, then so be it. (That was my first step). If it means you need to expand your network of contacts first, then do that. (That was my second step). You can use the free networks online to do this. Most of all, be prepared to make some 'baby-step' changes because Rome wasn't built in a day.
I'll give you some more hints.
- You can harness the power of the Internet to generate your own leads!! No kidding. I'm doing it as we speak, and I am not talking about buying a bunch of worn out, old geneology lead lists a bunch of other network marketers have already dialed..., and I'm not talking about using a corporate 'real-time' website or buying a bunch of leads from the top gurus for $5 each, especially when you don't know how these leads were qualified.)
- You can use your phone. There are real ways to learn what to say and how to say it so that people will be interested in your product or service. No kidding. If I can learn, anyone can learn. I guarantee it.
- To find out more, I share a lot of tips with MLM'ers in my marketing newsletter. Feel free to submit your information in confidence, with spaces located on the right-hand side of my blog. I don't hound my subscribers by phone, and I don't share your information with anyone.
Supporting Your Success Using Proven Means,
B. Brinkmeyer, MBA
Fix-My-Broken-Business Home Repair Consultant
http://add7repsaday.com/
Friday, July 24, 2009
Mockumentary - "Believe", Satyre on Network Marketing
Hello Fellow Networker Marketers (and Interested Affiliate Marketers),
Some of my blog readers have suggested, "Hey Barbara. I really like the humorous approach to your marketing". So in a sincere, ongoing effort to show business owners marketing and advertising stuff which really works, sometimes I talk about the stuff that doesn't work. In all advertising matters, you must always test all methods. When you get a decent response (at least 1% in any test group), then most likely that's going to be your central advertising medium. I will also say that no one specific method works all the time. You have to use a layered advertising approach to keep your name out there in businessland (both online and offline).
Here's today's thought. I found a video supporting a repetitious contention that business owners should always use careful discernment whenever implementing advertising & marketing methods taught by uplines or even affiliates (who are less seasoned than we'd think). Some of these methods often produce scant results: i.e. like flyering parking lots, using silly lead boxes scattered among many brick-and-mortar businesses in your home town or using 3-way uplines (hint: this last method is the best way to wreck your expertise and sink your business). I tried those methods in many MLM's but even tested them in my 10-year franchise. The results? Many of these methods (and more) didn't pass the acid test. In fact, they bombed. Over the years, I've learned what works better and even best because I get into the universal business information any business owner can use, regarless of what you're marketing.
Next, I'll show you a 'mockumentary' video hinting strongly that MLM isn't always the big opportunity it's touted to be. I'll admit that MLM's can be some of the best places to generate residual checks, but not all MLM's are created equal. This video talks about 'honesty' in network marketing. It is presented for satyrical purposes only, and I'd like to point out that you are and the CEO of your busienss so anything you implement will always involve your money, your time and your effort. You're the one who should determine which decisions (and actions) pass or fail.
Click on the link below:
http://www.youtube.com/watch?v=qFtJC9CqQ4c
If not, then maybe you owe it to yourself (and your family) to find out what really goes on behind most MLM doors. The answers may astound you.
http://add7repsaday.com/
Yours Sincerely In Marketing,
B. Brinkmeyer, MBA
http://add7repsaday.com/
Some of my blog readers have suggested, "Hey Barbara. I really like the humorous approach to your marketing". So in a sincere, ongoing effort to show business owners marketing and advertising stuff which really works, sometimes I talk about the stuff that doesn't work. In all advertising matters, you must always test all methods. When you get a decent response (at least 1% in any test group), then most likely that's going to be your central advertising medium. I will also say that no one specific method works all the time. You have to use a layered advertising approach to keep your name out there in businessland (both online and offline).
Here's today's thought. I found a video supporting a repetitious contention that business owners should always use careful discernment whenever implementing advertising & marketing methods taught by uplines or even affiliates (who are less seasoned than we'd think). Some of these methods often produce scant results: i.e. like flyering parking lots, using silly lead boxes scattered among many brick-and-mortar businesses in your home town or using 3-way uplines (hint: this last method is the best way to wreck your expertise and sink your business). I tried those methods in many MLM's but even tested them in my 10-year franchise. The results? Many of these methods (and more) didn't pass the acid test. In fact, they bombed. Over the years, I've learned what works better and even best because I get into the universal business information any business owner can use, regarless of what you're marketing.
Next, I'll show you a 'mockumentary' video hinting strongly that MLM isn't always the big opportunity it's touted to be. I'll admit that MLM's can be some of the best places to generate residual checks, but not all MLM's are created equal. This video talks about 'honesty' in network marketing. It is presented for satyrical purposes only, and I'd like to point out that you are and the CEO of your busienss so anything you implement will always involve your money, your time and your effort. You're the one who should determine which decisions (and actions) pass or fail.
Click on the link below:
http://www.youtube.com/watch?v=qFtJC9CqQ4c
If not, then maybe you owe it to yourself (and your family) to find out what really goes on behind most MLM doors. The answers may astound you.
http://add7repsaday.com/
Yours Sincerely In Marketing,
B. Brinkmeyer, MBA
http://add7repsaday.com/
Thursday, July 16, 2009
Humorous Marketing 101
Hello Fellow MLM'ers & Affiliates,
Whether you're working in network marketing or online affiliate marketing, there's one thing you'll quickly learn in order to win the game. You have to find an exclusive way to grab the attention of others, holding it, then finding ways to give people what they need, want and demand.
Humorous Marketing 101 - Helpful Tip
Consider using humor that will attract people to you (even if the topic is periodically or even absolutely unrelated to whatever you're promoting).
Case in point -- pick a site which has had a huge number of hits...and have fun. This usually happens when you're not looking for the site itself because humor has a way of making its way back to you. Make sure it's a tasteful site (no adult content...please). That's a surefire way to wreck your marketing image. Over time, your goal will be to use that humor somehow marrying to the mindspeak of your audience, talking their talk). That way, your marketing messages will follow a natural order. Hint: Google likes messages that blend (but this isn't one of those times). My goal here is to grab your attention or in the very least give you a break from your marketing.
Click below:
http://www.youtube.com/watch?v=5YGc4zOqozo
It's titled, "United Breaks Guitars".
Supporting Your Success Using Proven Means,
B. Brinkmeyer, MBA
"Fix-My-Broken Business Home Repair Consultant"
http://add7repsaday.com/
Whether you're working in network marketing or online affiliate marketing, there's one thing you'll quickly learn in order to win the game. You have to find an exclusive way to grab the attention of others, holding it, then finding ways to give people what they need, want and demand.
Humorous Marketing 101 - Helpful Tip
Consider using humor that will attract people to you (even if the topic is periodically or even absolutely unrelated to whatever you're promoting).
Case in point -- pick a site which has had a huge number of hits...and have fun. This usually happens when you're not looking for the site itself because humor has a way of making its way back to you. Make sure it's a tasteful site (no adult content...please). That's a surefire way to wreck your marketing image. Over time, your goal will be to use that humor somehow marrying to the mindspeak of your audience, talking their talk). That way, your marketing messages will follow a natural order. Hint: Google likes messages that blend (but this isn't one of those times). My goal here is to grab your attention or in the very least give you a break from your marketing.
Click below:
http://www.youtube.com/watch?v=5YGc4zOqozo
It's titled, "United Breaks Guitars".
Supporting Your Success Using Proven Means,
B. Brinkmeyer, MBA
"Fix-My-Broken Business Home Repair Consultant"
http://add7repsaday.com/
Wednesday, July 15, 2009
Loss of Fundamental Essentials: MLM & Affiliate Marketing
Ahhh...It's So Easily Forgotten...
Several years ago, one could literally put together a few hotel meetings, make a list of their warm market, etc. and likely generate some great results with their business - and quickly too.
Well…then the advent of the Internet came along and it didn’t take long for the “players” to emerge and begin their testing on direct mail campaigns…but now, using the Internet as their medium to communicate the message. Arguably, the late Corey Rudl was the first (or certainly one of) to begin using squeeze pages (data capture pages) to generate data.
Enter “Planet Technology” And The “Quick Buck” Mentality:
It didn’t take long for this medium to really take off…Internet marketers, affiliate marketers, direct sales associates, MLM’ers, etc quickly fell in love. Who wouldn’t, right?
It was a quick way to engage their audience and solve problems…but on the cheap. Even in the early days…it was a few hundred bucks a year to host and maintain a website (a far cry from where we’re at today…for under $5.00 per month someone can establish an Internet presence).
A Critical “Link” Gets Lost In the Shuffle:
A lot of people lost their tail (and their vehicles, homes, prized possessions, etc) when the late 90’s came along - people literally putting their family’s livelihood on the line and their life savings. With the advent of the Internet, lives were changed…and many for the better. Big time. The Internet has created a massive amount of millionares and “new money”. It also cost countless practically everything they had (and much they didn’t have as well).
Throughout this time, most people completely forgot the critical element that makes most businesses (and especially network marketing) tick and continue building and growing…
Enter “Loss Of Fundamental Essentials”:
Many forgot about the power and the significance of “relationships”. You see it now on a daily basis…you see tens of thousands of network marketers out on Facebook, MySpace…twitter, etc - still in this run. As marketers we must remember one component at all times…
Regardless of how we choose to communicate our message, building a relationship is a MUST in order to build a sustainable direct sales or network marketing business. When we build a relationship, there’s a sense of trust…they’re ultimately “buying” into you and your expertise and leadership.
Whether you’re communicating your message via teleseminar, video, email, website, direct mail, whatever - we’re in control of the % of prospects that become customers or distributors - the better the relationship, the higher the closing percentage is going to be.
When we don’t properly establish our authority or use facebook (among others) to scream, “Buy my stuff from me” - it all backfires. We quickly have our hopes set ablaze…NOT because the medium doesn’t work, but because we didn’t use the tool properly.
If you were a carpenter, would you use a hammer to do the job of a stapler?
It’s not just about the tool…it’s really ALL about the marketer, their skillset and their ability to use the tool properly. Whether you’re building an email list, calling targeted buyer files, selling products online or offline - the more credibility we can establish, the more business you’re going to close.
It’s not about the method of marketing or the “channel” you’re using to communicate your message…it’s about how you’re doing it and how you’re engaging your audience.
Never lose sight of what’s really important…building, molding and allowing the relationship to take place. If you’re looking for the maximum number of closes, there are no short cuts.
It doesn’t mean we can’t or shouldn’t use “hands off” approaches, but it does mean how they’re structured and how you’re using these approaches can mean a world of difference.
Don’t lose sight of what’s important - would you buy from someone who visibly only wanted your money? Your prospects are no different. They want to feel important…not like another number. Make others feel “valued” - as in..., they actually mean something to you.
And remember…doing something, even if it’s wrong, is far superior than doing nothing at all.
To Better Understanding,
Barbara Brinkmeyer, MBA
Several years ago, one could literally put together a few hotel meetings, make a list of their warm market, etc. and likely generate some great results with their business - and quickly too.
Well…then the advent of the Internet came along and it didn’t take long for the “players” to emerge and begin their testing on direct mail campaigns…but now, using the Internet as their medium to communicate the message. Arguably, the late Corey Rudl was the first (or certainly one of) to begin using squeeze pages (data capture pages) to generate data.
Enter “Planet Technology” And The “Quick Buck” Mentality:
It didn’t take long for this medium to really take off…Internet marketers, affiliate marketers, direct sales associates, MLM’ers, etc quickly fell in love. Who wouldn’t, right?
It was a quick way to engage their audience and solve problems…but on the cheap. Even in the early days…it was a few hundred bucks a year to host and maintain a website (a far cry from where we’re at today…for under $5.00 per month someone can establish an Internet presence).
A Critical “Link” Gets Lost In the Shuffle:
A lot of people lost their tail (and their vehicles, homes, prized possessions, etc) when the late 90’s came along - people literally putting their family’s livelihood on the line and their life savings. With the advent of the Internet, lives were changed…and many for the better. Big time. The Internet has created a massive amount of millionares and “new money”. It also cost countless practically everything they had (and much they didn’t have as well).
Throughout this time, most people completely forgot the critical element that makes most businesses (and especially network marketing) tick and continue building and growing…
Enter “Loss Of Fundamental Essentials”:
Many forgot about the power and the significance of “relationships”. You see it now on a daily basis…you see tens of thousands of network marketers out on Facebook, MySpace…twitter, etc - still in this run. As marketers we must remember one component at all times…
Regardless of how we choose to communicate our message, building a relationship is a MUST in order to build a sustainable direct sales or network marketing business. When we build a relationship, there’s a sense of trust…they’re ultimately “buying” into you and your expertise and leadership.
Whether you’re communicating your message via teleseminar, video, email, website, direct mail, whatever - we’re in control of the % of prospects that become customers or distributors - the better the relationship, the higher the closing percentage is going to be.
When we don’t properly establish our authority or use facebook (among others) to scream, “Buy my stuff from me” - it all backfires. We quickly have our hopes set ablaze…NOT because the medium doesn’t work, but because we didn’t use the tool properly.
If you were a carpenter, would you use a hammer to do the job of a stapler?
It’s not just about the tool…it’s really ALL about the marketer, their skillset and their ability to use the tool properly. Whether you’re building an email list, calling targeted buyer files, selling products online or offline - the more credibility we can establish, the more business you’re going to close.
It’s not about the method of marketing or the “channel” you’re using to communicate your message…it’s about how you’re doing it and how you’re engaging your audience.
Never lose sight of what’s really important…building, molding and allowing the relationship to take place. If you’re looking for the maximum number of closes, there are no short cuts.
It doesn’t mean we can’t or shouldn’t use “hands off” approaches, but it does mean how they’re structured and how you’re using these approaches can mean a world of difference.
Don’t lose sight of what’s important - would you buy from someone who visibly only wanted your money? Your prospects are no different. They want to feel important…not like another number. Make others feel “valued” - as in..., they actually mean something to you.
And remember…doing something, even if it’s wrong, is far superior than doing nothing at all.
To Better Understanding,
Barbara Brinkmeyer, MBA
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