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Monday, January 28, 2013

Response to New Marketers Online

Hello Wonderful Entrepreneurs!

A labor of love goes into bringing you the most inspiring content available..., however, it is a work in progress.  To date, I have yet to find content worthy of your free "first subscription", but I am working on flow chart development of how Internet marketing clearly works.  Please offer me patience.  I have much already completed, but it has to be just right for you.  It is dedicated to you...the wondeful force that you already are in this world.

Before I answer a very common question today, there are two thoughts which must be stated carefully.  In saying this much, this blog will always strive to uplift you and mirror back to you your true grandeur:

1)  Never under-estimate the power of your own ability. 

2)  You have been made especially for this unique time on Earth...said with great care.

3)  Whatever you bring to the table, do it with zest and quality.

4)  Give yourself time to research matters and develop some of your latent abilities.  What you have been taught in school does not necessarily represent your highest offerings to individuals.

5)  Give your permission to falter sometimes, even if it means that you will use intuition leading you into your greatest talents.

6)  Internet marketing is one such opportunity for you.  It gives you the chance to play with topics (of interest to you and others).

7)  By playing with topics, this is how you find something you absolutely enjoy promoting.

A)  It doesn't matter what the topic is.  Most content carries with it products you can place on the back of your marketing campaigns.

B)  Be persistent.  You will make mistakes.  You'll take turns that put you near walls...but if you hang in there, eventually you'll see how marketing works online.  THE KEY IS TO PICK MAJOR SUCCESSORS ONLINE.  FOLLOW THEM.  SEE WHAT THEY DO.  THEY LEAVE TRACES OF SUCCESS FOR YOU TO FOLLOW.

C)  Opt-into newsletters.  These are messages that carry related products tucked inside of newsletters.

D)  Find out what your rights are....,  and follow Google's online guidelines for blogging & website development.


With Respect to the Q Which Appeared Today:

Hello exceptional blog! Does running a blog similar to this take a massive amount work?

I have virtually no understanding of programming however I had been hoping to start my own blog in the near future. Anyway, if you have any suggestions or techniques for new blog owners please share. I understand this is off subject however I just needed to ask. Cheers!


ANSWER:

HERE'S WHAT A BLOG DOES

***  It gets you started on writing your own content.  This is EXTREMELY IMPORTANT for you online. 

***  It starts traffic flowing (developing an early audience) but does not necessarily generate $$.  The website is built to generate $$ and continuous business.

*** A blog is a place to start until you figure out which niche you'll target, validate WHAT you'll promote under your name (in my case...it will be medicine in due time)..., and the blog helps you see yourself just HOW you'll market and brand your name.

*** Internet marketing is NOT a quick rich scheme.  It should not be so.  It has to be a long-term committment to others..., to deliver what they want using very high ethics and monetary responsibility.

*** YOU DO NOT HAVE TO PAY FOR TRAFFIC (eyeballs)...IF you're not in a hurry to establish an audience.  Blogging gets you free traffic (eyeballs) so that you can test your content, modify your blog, and then carry over to your website the content that gets the numbers (results).

*** Blogging is FREE.  Online, early tools you can use to get you started helps.  Free is great for starters....but free is not where you want to live long term (website hosting).  Blogging leverages the power of the Internet by showing others what you are about.  Then, as you write quality content, people from other websites and blogs will pick up your content.


VIRAL MARKETING Starts With Blogging

This is your word spread as people share what you publish online.

This is free advertising for you and your business.

It costs you nothing to start blogging.


GOOGLE RANKS YOU HIGHLY WHEN YOU HAVE A BLOG AND MATCHING WEBSITE

When I use the word "matching", what I'm referring to is a website that carries and advances content the blog will initially develop.  The website is your REAL ESTATE online.  It is extremely important, but it carries daily work because it has to be continually updated and maintained.

**** A blog is an easy first place to start.

**** It requires no programming efforts, no coding, and no online experience.

**** It can be monetized using Adsense, but this is a different marketing direction most entrepreneurs will only supplement, once they have their business in full swing.

**** AVOID BUYING FROM INTERNET GURUS.  They tout teaching you what's required, but sell you things that do not necessarily represent a full marketing campaign from start to finish.


DESIGNING A BLOG

This part takes time.  You first set up a free blogger account.  Find a username and password you can easily remember.  Set up a name on your blog representing your business.  If it happens to be that you don't know what your business will be, you can name your blog Jack's Blog For Entrepreneurs...or Jack's Blog.

Any blog you form and don't like, you can easily delete.

Step 1)  Keep the original settings in the design template.

Step 2)  Post your photo.

Step 3)  Start a first post under "edit post"....or "new post".  Hit "save".

Step 4)  Spend longer amounts of time on your blog at first,  and then over time, add posts as needed.

A)  Keep heavy hitting offers away from the blog, lest you face Google's ban for spamming people online.
B)  Pull in Facebook.  You can use Facebook as a social marketing tool for your business.  
C)  Pull in Twitter and/or Pinterest.
D)  These accounts are all free but they also require time/maintenance.
E)  If you are new online, follow this blog.  I am connected to many online resources that are helping.
F)  If you are MLM, go to Terry Duff...but be prepared to pay for his expertise.  He is the finest Internet marketer for MLM'ers online.  He keeps Internet marketing safe and respectable, and he is known for teaching very high quality ad copy (copywriting)...as you read here...on this blog.  It is important to learn copywriting, blogging, website development, and proper prospecting & closing all business.  Furthermore, you want to learn about effective business followup so that you can take care of your customers well.

Step 5)  Be patient.

Step 6)  Over time, Google picks up your posts and your own google search page will appear under your name.

Step 7)  You will have few viewers at first.  Over the coming months & years, more will appear.

Step 8)  Study as much free Internet marketing as you possibly can.

Step 9)  Keep your wallet on ice until you've had a chance to develop your blog, advertise it over at Facebook & Google, and test your content.

Step 10)  ALWAYS STUDY OTHER SUCCESSFUL INTERNET MARKETERS.

Ask Q's here.


I will be establishing membership and a formal newsletter soon enough.

Toasting Your Success Online,

Barbara Brinkmeyer, MBA
http://barbsinternetmarketingmastery.com/











Sunday, January 20, 2013

Case Study Of Online Marketing - Downton Abbey

Welcome Back Fellow Online Entrepreneurs !

In this post, I share with you a real world operation called Downton Abbey. 

  • Watch the television drama located on Netflix, if possible.  http://www.itv.com/downtonabbey/
  • Note HOW the owners of Downton Abbey have created a successful large scale business from home.
  • Amazon Books
  • Carry that knowledge forth as it absolutely applies to you!

Why This Case Study?

  • You have a great chance to study the finest examples of Internet businesses worldwide.
  • Emulate directly without copying content --  a "forbidden reality online".
  • Aspire to be the finest source for others.
  • You must study others.  DO NOT invest any $$ online until you SEE what's happening clearly.
  • Take the time to learn & apply FREE efforts first.
  • You can buy a domain name (your website name & some basic website hosting)...but that's about all you first want to do when you are starting out online.  I promise.  Unless you have $600,000 to devote to professional online marketing (and most don't), you'll want to sweat equity your learning, test online results, build a fan-based audience, and then expand your market reach.
  • Be patient.  I am expanding this blog to answer these Q's so stay tuned for more help in the coming months.

Specifically --



What Downton Abbey Does To Build High Revenue Annually:

They wrote a book.  It's a beauty (Amazon Books dot com) & offline found in local bookstores.
  1. The book is available for purchase online and can be found in bookstores.
  2. They generate revenue through public tours daily...as they operate offline & online.
  3. The most successful businesses operate in both realms.  That is a must.
  4. Downton created a very successful and current 2012 - 2013 television series titled "Downton Abbey" in order to spread the word.
  5. They monetized the history of Downton Abbey in books by advertising their book on the CBS Sunday Morning by sharing the "Who's Who" of formal dinners happening throughout time (of 6 generations)..., and by sharing popular attendees with the viewing public:  i.e., Royal Family, famous members of Parliment, celebrities, etc.
  6. Website
  7. Blog
  8. Extensive advertising

YOU, The Individual Starting Online:

  1. Passion identified in an area of business you conclusively believe in/& will motivate from. 
  2. Build yourself gradually & daily and do it on a small budget (at first).
  3. Find out what's required & not.  These two examples spell out what's happening in trusted ways.
  4. Build your website, similar blog, & "traffic" appearing at both places.
  5. (A rough example of more... in progress is my other website... -- barbsinternetmarketingmastery.com which offers you proven Internet marketing help, done using a tight, individual budget where you can join major numbers of online business owners conducting business the right (& profitable way).
  6. NOTE:  PLEASE DO NOT PAY FOR PAY-PER-CLICK ADVERTISING UNTIL YOU ARE CERTIFIED IN THIS PROCESS!
  7. Always use free online services when you are new online (5 years or less).  THIS IS FOR YOUR MAXIMAL BENEFIT and financial safety.  Until you are in profit, you will want to generate $$ supporting your business.  More along those lines follow soon enough.

Stay tuned for more help.  I'll add a FREE monthly online marketing newsletter, Internet marketing membership, and affordable services being fully devoted to your Internet safety!

Respectfully,

Barbara Brinkmeyer, MBA




Sending Blogger To Your Android Phone or I-Phone

Hello Fellow Internet Entrepreneurs,

Barbara here. 

Glad you found my home-based business blog! 2013 Update --  This blog that will evolve into specific home-based business help, not necessarily MLM (multi-level marketing). 

Why?

1)  Business owners have specific needs to tailor their Internet presence suiting individual branding.

2)  In MLM, you're promoting a company --- not yourself.

3)  For best business outcomes, you need both a personal business blog (advertising your branded name) and you need your own imagery, offers, and individualized success.

EXAMPLE:

I cite any doctor who is online operating a website.  They're not advertising a hospital, per se.  They are advertising their names and their personalized services.

If you think along these lines, you're on the right track.

If you ARE exclusively an MLM lover and promoter, you're advertising your unique name appearing under corporate distributorship.

________________________________________________________________________________________________

SENDING BLOGGER TO YOUR ANDROID PHONE OR I - PHONE

PRIMARY STEP:

*** Get FREE Blogger account.  Choose basic settings already recommended by Google.

*** INSIDE BLOGGER.... GO TO "Template › Choose mobile template" 

*** On mobile devices, show a mobile version of your current template.  CLICK

 
 

NOTE:  In Internet marketing, there is VAST content involved in educating marketers and "wanna-be" online business owners. 

YOU NEED 2 APPROACHES:  OFFLINE + ONLINE PRESENCE so

STEP 1)  Start with basic blogging

**** IT GETS the word out

*** This blog addresses Q'S but offers trusted resources, proven techniques, tips, and tricks which move your early Internet presence into quantifiable directions generating results (profits)

*** You will not learn Internet marketing overnight
  1. This blog delivers actionable steps you do that get attention Google's way
  2. Google is the definitive resource for successful online business
  3. Play with Google nicely and you will have a blog withstanding the test of time...building into a real business online
  4. Play with Google falsely and they will delete your blog
  5. When you use blogger, you leverage the power of Google by page rank and popularity.
__________________________________________________________________________________________________

PULL IN HANDHELD DEVICES TO SPREAD YOUR BUSINESS WORD:

STEP 1)  THIS IS THE BIGGEST AUDIENCE ....BIGGEST MARKET REACH

STEP 2)  HEAD OVER TO BLOGGER, START A NEW BLOG...PLAY WITH FORMATS...WRITE CONTENT DESCRIBING WHO YOU ARE....; TALK ABOUT WHAT YOU OFFER  (THIS PART TAKES TIME SO PLEASE BE PATIENT)

STEP 3)  PULL IN FACEBOOK  and TWITTER

  • The biggest choice is facebook first
  • Twitter later

THIS IS CALLED SOCIAL MEDIA MARKETING 

THE BEST YOU CAN DO IS DEVELOP A PROFILE PAGE AT FACEBOOK CALLING ATTENTION TO YOUR BRANDED NAME


STEP 4)  CONNECT FACEBOOK TO YOUR NEW BLOGGER BLOG

If you do not know how to do this, you learn by clicking on buttons to see what they do.



STEP 5)  ADD A HANDHELD GOOGLE DEVICE

*** i-phone

*** android

This addition is found inside of blogger under search, "Google Mobile".

Two steps are involved.


Please be patient.  This is a blog that is morphing and will include a variety of services, products, reports, and more.

Feel free to leave your comments/suggestions.  Because you are/will be the primary force moving your business forward, Internet marketing is learned by using persistence, patience, and a solid ethical attitude.

BARBARA BRINKMEYER, MBA




Sunday, December 9, 2012

Answering Q's About Online Business

Hello Fellow Online Entrepreneurs,

I frequently receive questions about the technical aspects of online business such as:

* I'm setting up a blog but it requires manual coding (HTML).  Can I use Blogger instead?

SOLUTION:

Absolutely.  The beauty of blogger is that it has a built-in editor, and this editor will allow you to enter plain text (as you see here) in place of intricate HTML (hyper-text markup language).  Because human eyes don't read HTML very well, it's best to use Blogger as a tool which will create the coding for you.


Step 1)  Add Blogger.com as a free account.

Step 2)  Set up a basic blog using basic recommendations during set-up.  It's okay if you don't understand all of the directions.

When you see during initial template setup something you don't understand, either leave a field (area) blank or enter "xoxo". 

Save all settings.

See where "xoxo" appears on your blog.  You can always edit "xoxo" out of your set-up.

Step 2)  When you're ready to publish an article, click on edit "new post".  Click on the tab that allows you to edit in simple text mode.  Save.  Then go back to edit.  Click on "HTML tab", cut/paste the HTML from your most recent article, cut/paste into another blog or website location for your automatic HTML coding.  This is the quickest way to learn HTML.  I've used this method many times in order to see where HTML coding may be missing a symbol.

I hope this helps.

As with online Internet business, you will (if you keep working) find unique workarounds eventually solving these smaller challenges.


NOTE:  Please feel free to post your comments/questions.  If there's anything challenging you online, it's going to be marketing your business/product/service to a select crowd already willing to buy what you offer.  Remember, in all marketing messages, the messages must be about your audience (not you).  You lead with the value of your service or lead with the value and benefits of your products.

Toasting Your Success Online,

Barbara Brinkmeyer, MBA

Tuesday, October 23, 2012

Actively Investing In Yourself - Why's

Welcome Fellow Online Entrepreneurs,

In this last quarter of 2012, I post logical findings to support your new business ideas:

1)  Being that you want to go online, but you're not sure who to trust.

*  Keep your credit cards on ice
*  Do NOT pay fast appearing Internet marketing gurus selling you the "latest thing"
*  Learn what's involved first

2) If you are absolutely convinced that an Internet web presence is what you want to create for your business, take it slow.

* Find companies online you regularly order with/from and have success with
* These companies are the best websites to watch
* Notice how they put together "what works" online
* Emulate

3) If you must hire someone to construct a website for you -- you do NOT have to pay $10,000 for a workable website.

4) A Website Contains

*** A place where consumers can get free content from you (to learn what you are about)
*** A place where they can click on articles about your company/products/services
*** Content people can read at leasure
*** Updated content reflecting online changing times
*** Open pricing

5) A Blog That Matches the Website

*** The content will supplement content appearing on the website
*** Look for a company you like...such as Nordstrom...so that you can see their

A)  Website
B)  Pinterest
C)  Facebook

You will see that the content is similar but moves people from one place to another..., to another.

6)  Spend time building your Internet marketing network online

*** You want to know who you're doing business with
*** Avoid Internet marketing coaches...or...if you hire one..., look only for the one who is actively making $$ online.

7)  Do NOT expect to build your online business overnight

A)  It takes years to build a full infrastructure, one that is entirely connected on the front end and back end of a workable campaign.

B)  If you are doing some of the work yourself,  it will involve:

*** A monthly newsletter
*** Use of You Tube Videos
*** A place where you can build your clientelle list safely.

In the coming article, I'll share resources you can trust.

The bottom line is --

In order to invest in yourself and in your business, you're keeping your $$ on ice..., you're finding out what you need (which I've listed here)..., and you're doing the work yourself (studying ad copy -- print consumers read)..., you're writing articles (or paying others to do this), and you're generating your own leads (of inquiring like minds..., or people who already have an interest in what you presently offer).

Supporting Your Internet Presence Honestly,

Barbara Brinkmeyer, MBA
Internet Marketer/Med School Prep