First off -- today, I'd like to talk about why authors of best-selling
books don’t make money. There's that illusion that "if I publish
a best-seller, I'll make tons of money...and I won't ever have to
work again. I can sit back in my easy chair, enjoy the sun and sand
...and whatever else my mind conjures". Reality is, we're here to help
one another and to grow. How can you contribute something worth-
while to humanity if you're sitting in your easy chair, said kindly?
So where is the money made?
From a marketer’s standpoint, the purpose of writing a best-seller
is to:
- position yourself as an expert
- gain credibility and trust
- use several marketing resources as a lead generation tool...,
- every link listed on this blog teaches you how to do that
- set yourself apart from the herd.
You set up elements -- call them e-books, best-sellers, websites,
blogs, Squidoo lenses and ad pages but what does that mean for you?
The money is not in the book… it’s in the “Empire” that's built around
the book and other things you put out there carry your name
as the main brand.
Why?
You gain notoriety in public by contributing to the betterment
of others. If you do that well, they will pay you when you help. But
you must reach out to others.
Do that with any product or service or a line of products and
some will want to know what you're doing.
Now, I'll toss out Robert Kiyosaki's heavily-cited book, "Rich Dad
Poor Dad". His book was, in truth, a “brochure” for his Cash flow 101
game.
Richard Branson’s updated book, "Losing My Virginity" *(do we really
want to know this) was a “brochure” for his Rebel Billionaire TV show!
Creating a best-selling book is a “marketing strategy” just like SEO,
Adwords, viral marketing, email marketing etc. Authors make money
from what their book does for them.
Please feel free to leave your comments or check out any links as I've
listed them thus far. As with everything, this blog is subject to change.
Supporting Your Success Using Proven Means,
B. Brinkmeyer
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