Hi Fellow MLM'ers and Affiliates!
Barbara here. Glad you could join me on this post.
First, I want to say thank you for joining me.
Let's get to it. Today's post is a brief interrupt in
the lengthy list of Internet Marketing.
I'd like to talk about autoresponder mastery. This is the
tool the big guys and gals use in MLM but it's also the
tool people use online.
WHAT THIS TOOL DOES:
You don't have to be a brain surgeon to use it.
You can visit with a lot of people at once.
In exchange for people tracking you, you get the opportunity
to build trust and rapport. This step takes time so you're
exposing your messages to large numbers of people all at once.
In exchange for that trust, people will seek you out
for their solutions.
WHAT THE AUTORESPONDER DOES FOR A CAMPAIGN:
It's the central hub to any marketing campaign.
I'm going to prove a key point by sharing a story with you.
LET'S USE DATING AS AN EXAMPLE:
Imagine that before you ask a girl or a guy out on a date,
you go to that person's parents to ask their permission.
(Yes, there are still rare young people who do this.)
Mom may not be concerned if it's her Son.
But if it's a Daughter, let's bring Dad into the picture.
How does Dad usually want his Daughter to be treated?
He may tell you. And he'll respect you greatly because you
asked.
Pull this analogy over to autoresponder use and e-mail
communications.
Imagine treating people on your e-mail list with the same
level of dignity and respect that Daddy wants for his 16-year
old girl.
And... think of your opt-in page or "squeeze page" as a place
where you request permission to begin to make deposits into
someone's emotional bank account.
SUCCESSFUL RELATIONSHIPS, EVEN VIA E-MAIL, ARE NOT SPEED SEDUCTION:
They're a lot more like courtship and marriage.
The best feeling that your customers can have about your
e-mails is, "Hey, every time I open his/her emails, I'm
always glad I took the time to read them."
If people consistently feel that way about your content, you'll
acquire a loyal following.
When you want to or need to sell something, then you'll most likely
have an eager audience.
THE HIGHEST PURPOSE OF EVERY E-MAIL YOU SEND IS WHAT?
What would YOU guess the answer is?
In my opinion, the purpose of the email you send today should be --
To make sure your readers want to read the NEXT one you send them after that.
So you offer a weekly or monthly newsletter that you write.
Give people something valuable in exchange for their trust.
If people are coming back to you for more, the motivation could be
because you tell a cliffhanger story or something. But that's a mere tactic.
THERE'S A BETTER AND LARGER PRINCIPLE HERE:
*Fill peoples' emotional bank accounts.*
Stephen Covey's book Seven Habits of Highly Effective People
explains that there's an emotional bank account for everyone
we have a relationship with.
We're either making deposits or withdrawals, and when there
are more withdrawals than deposits, the relationship dies.
(DELETE. UNSUBSCRIBE. STOP SENDING ME THESE !@#$% EMAILS.)
When the balance in that bank account is grows over time,
the relationship strengthens and it becomes possible to do
'heavy lifting.' This person becomes someone you can rely
on to come through for you in a pinch, and vise-versa.
You of course would like your prospects and customers
to do business with you.
CONSIDER WHAT THIS REALLY MEANS:
If people are going to give you their money, there is
some change they want in their life. How are they
going to trust you to help them make that change?
How big of a deal is this to them, really?
If they get burned in their quest to solve this problem,
what does it cost them? (It's probably more than money.
There is likely significant time and opportunity cost as well.)
What if your solution is a blind alley?
What alternatives may be permanently closed off to them?
The most amateur marketing mistake is attempting to
withdraw before a deposit is made.
In total, your emails should give FAR more than they take.
Have a happy week!
Supporting Your Success Using Proven Means,
B. Brinkmeyer
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