Hello Fellow MLM'ers and Affiliate Marketers,
First off -- there's never been a better time in history to start your own business. That statement is true if we apply the Internet to that thought. So..., to bring you 'the real skinny', the truth is that Internet marketing involves a significant learning curve. In short, you've got to 1) create the targeted and qualified leads you need to really hit your golden business stride; and 2) you'll need a network of powerhouses who do more than 'talk the talk'; and 3) you want people who will do what they say when they say they will deliver; and 4)you want to access a network of sensible people who are TOPS in what they do. You want the highest paid mentors, but they must be willing to show you what they do, precisely. This last bit of advice is important.
Then What?
That brings us to the biggest part of your business. Leads. You need and want lots of them but you have to find people who will be drawn to you. Forget the arm twisting or feeding off your downline because those methods only work so long.
And...,
If you can't get the leads you need to create the success you want, you're facing a very common problem. Let me reassure you that you're not alone. The biggest challenge any business faces is...; 1) lead generation..., and 2) targeted lead acquisition. You don't want tire kickers. You do want people who are already motivated and dedicated.
Futhermore...,
It costs companies a lot of money to create loyal customers. This is the number two problem for most companies ( one -- being working capital and two -- customer acquisition). Companies spend millions addressing the second challenge.
If You're An Individual Business Owner, Then What?
So if you're an individual business owner, what do you have to do to get your name out there affordably and regularly? How do you solve this challenge without losing your wallet and your life? I will tell you that if you think in terms of the Internet, it's a powerful medium. And.., you must know what you're doing. Don't head into paid advertising if you haven't been certified in this skill.
Then..., use your creative saavy to find that hungry audience wanting to purchase what you have to offer. In order to service those needs, you have to pick one thing and become very good at doing that one thing. For example, if you're great at talking on the phone with other people, that's a very good skillset. If you're great with computers, there are a ton of people online who need your help. Those are the two most common examples of what you can offer. Let's move forward.
How Do You Figure Out What You Must Absolutely Master?
It all begins by finding a group of people who are hard-working and dedicated to their marketing. If you're in MLM, you're looking for your most successful people out there. Don't wait for them to seek you out. Just start talking and finding. Then bug the person who will first listen and help. Ask a ton of questions and don't worry about being a pest. If you are a pest, they'll tell you so. If they're truly worth their weight in gold, they'll help. I've talked about these earliest steps in prior posts because you're after solid expertise you can readily access. This action leads to another person...and another ....and so on.
You must take the action...to attract to yourself the information you most readily desire but it always starts with the singular action.
Then, Find A System That Works
Then.., you have to find a system you can implement..., and it has to be one that totally works most of the time -- not just part of the time. You're looking for a comprehensive system that will -- 1) help you find ways of generating targeted and qualified leads..., 2) with that system supporting you in the recruitment of those people efficiently..., and 3) then measuring your results for consistent improvements. A schedule works well. Numbers help, but the network and the system will be your golden finds!
How I Found My Network
I'll share these findings with you, without inserting baloney. It took me about 1 month to find my network. It took me several years of working with these people to know that they were genuine. It takes time to align yourself with others who make sense to you -- then comparing those results within your network. Results will differ from person-to-person. However.., the kind of trust you want is trust that lasts for years to come. Build quality relationships you'll carry with you for at least 5 to 10 year's time. That kind of trust only appears when you find someone you'll repeatedly work with.., in unison with others in the network. It takes a team to build your business. That team will involve a group of separate entrepreneurs that won't be acting separately. That way, your business is moving forward whenever you need a real break.
Trusting Others Requires a Process of Testing and Learning
To show you one network of what MLM'ers and affiliates are accessing, I'll tell you where I hang out. You have to test the network to see if you first fit in. If you don't, continue your search. It is that simple. That's the most caring advice I can offer.
My network is extensive. I do have about 5 specialists I consult with regularly, but I hang out with thousands of people who are actively sharing their knowledge by collaborating, networking, and constantly staying miles ahead of those who just don't know about us. I'll take you back to an old adage. Have you ever heard that several heads are better than one?
How This Group Keeps An Upper Hand
1) They access intensive information...
2) They access updated information...
3) They access information that is supported by research, numbers and current facts...
4) They supplement their marketing education with people who truly know what's involved...
5) They access a network who applies precisely what they do online...
6) Avoid those who say one thing and do another because they'll steer you blind unknowingly.
===> Here's What MLM'ers and Affiliates Do Online
You don't have to learn it all, but you can find the things you like to do most. Then, exchange your services and skills with others to get set up online. Pay for some help and share findings with others. That's pretty much it. Head for the most active networks out there and find out what they're doing.
Supporting Your Success Using Proven Marketing Means,
B. Brinkmeyer, MBA
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