Why You Want Your Own Website, 7 Primary Considerations

Welcome Home-Based Business Owners!

Today's post covers something fundamental to building your home-based business.  Let's discuss why you want your own website and what it will mean to you as a business owner.  In quick and very simple terms -- a website can translate into success. There are more ingredients involved in building and managing a successful site, but let's stick with the 7 main reasons why you need a website. This is another conclusion to prior posts covering details about why corporate websites aren't best for you.

1) Google loves it when you have your own thing.

A website is no different.  You don't have to be a techno-wizard to build something even for free so in this post, I will talk about what you want to look out for when you use free site builders like blogger.com and wordpress.com before moving into small or even massive website building.

You can start playing with content in a niche of your interest and choice.  Make certain that whatever you promote, you really love doing it.

*  If you start with Blogger.com, keep in mind that Google owns this domain so any content you post here will not be exclusively owned by you UNLESS you later transfer your best content over to your eventual website.

NOTE:  It's better to take action than to stall.  You can always apply your efforts elsewhere, once you get your feet wet with blogger.


2)  Google loves it when you have your own unique content.

Because content is the driving force for your business, it has the power to draw people to you based on some matched need.  They want something you have that you will later offer.  When content helps people today, it carries real weight.

Building your own blog as a mini-starter site is a great way to get your business going online because it gives you early power over your publishing.  This is where you can build your following, but I will tell you that it takes patience and lots of work to see first results.

Many online businesses publish their own content because it's also a great way to connect to inquiring audiences, give Google what they want (unique content), and pave the way for what will later be your published website.

You want a following in place by the time you get your site running...because there are some smaller costs associated with maintaining a full website (hosting and domain name registration).

3)  If you use a corporate website for an MLM or for an affiliate program (online), the day will come where you will want a customized site.  This is true because you have full power over what appears and doesn't appear on that site.

If you use Wordpress.com (FREE)..., keep in mind that Wordpress owns this domain so any content you publish here falls under their ownership.  That doesn't mean that you can't transfer your best content over to your later website.

4)  You want to be careful not to hit people over the head with too many offers whenever you're using these two free sites because Google and Wordpress have the ability to cancel your account in the event you violate their publishing rules.

Be certain to read the terms and conditions of what you can and should not post over inside of blogger.com and wordpress.com.  That way, you can still test early content, get your publishing feet wet, build a starter following, and later alter your articles to reflect your most current ideas (and know-how).


It is for these main reasons that you want to consider owning your own website.  It is about positioning yourself as the sole authority, marketing freely generic products/services appearing under your name, and building a longer-term business.  You can do this with your MLM as long as you don't violate trademarked services or mention specific product names.  I've talked about this fact before.


5)  It's easier to include links to affiliate products and MLM items on a website of your own when you write the content yourself.  You can also hire people to write content for you, but whatever you do, you will first have to set up a general domain targeting the niche of your choice.

EXAMPLE:

Network Marketing With Barbara.com

That could be one domain name.  It's general enough to keep your domain open so that you can place various products/services under that domain, but it's not so specific that you're only targeting a narrowly-focused niche showcasing only 1 or 2 products.  That's one school of thought.

If you are new to online marketing, it's best to start with 1, 2, or 3 basic products for starters.  If you're marketing your MLM, then you would place no more than these 3 items on your eventual website.  That is another school of thought that works very well for beginners.

If you are using the free blogger or wordpress, you can talk about some of the things network marketers will want to read about like how to set up a winning presentation, or you could talk about how to get your own free conference line.

You can keep blogging content general, but remember to reserve and protect your most sensitive content for your website (self-hosted) because this is the place where you'll directly be paid.

6)  WordPress.org

As I've mentioned WordPress in prior blog posts, WordPress.org is a popular blogging platform online marketers use today.  The reason why that is true is because marketers of all types can get the ease of blogging but build business benefits from the look and feel of the website -- hosted under a private domain.

7)  When you have the ability to publish content appearing online under your name, you have the ability to now generate your own following.

This is the biggest reason why corporate websites will NOT work in your favor.  Corporate policy (whether it's network marketing or affiliate marketing) limit you to what you can and can't do.  Most of the print you read on these sites is set.  You might be able to alter your profile a little bit, but if you ever leave your MLM or major affiliate, you want the flexibility to include other products/services while carrying your list along with you.   It stands to reason that you won't have the ability to add other things to a corporate site pre-determined for you.


The bottom line is this.  It's ALWAYS in your best business interest to build your own following separately from what corporations do, and you can do that best by owning your own website.  Besides, the top dogs do this so why shouldn't you?

If you have any questions and would like to know more about how you can transition your business online, feel free to leave me a comment...or you can easily join my Insider Newsletter addressing Network Marketing needs.  I am re-writing the free report at this time, but you can still leave your information with me.  I never sell my lists to anyone, and your information will be kept safe.


Toasting Your Success Online,

B. Brinkmeyer, MBA
Internet Marketing Mentor/Teacher