Hello Fellow Online Entrepreneurs & Business Owners,
Today's post is simple. I answer incoming Q's from others by telling you how things are online. I don't sugar coat realities at all.
One of my biggest Q's is --
1) Why others don't print what they preach or remotely (yet alone astutely) believe?
A --
It takes massive education to get to the bottom line. Most don't know. They don't take the time or spend the $$ to know what must happen in a specifically set order like: building your online infrastructure (which I specify below), building your following, then building loyalty & trust, then establishing steady interactedness, and then finally moving products/services the larger consuming public will repeatedly want and willingly pay for. These steps do not happen overnight. This success requires that you'll be there for others when they want you and need you. That's not easy to deliver because it means that you'll have to outsource and hire help along the way.
2) I am not speaking of you going through this process the way I did.
Because I am transitioning into medical school, I demand an exhaustive approach to anything I do, and in the online environment, there is time-intensive study involved in learning how to effectively promote a product online..., if we talk about you doing the work and not hiring a company to do it for you. This marketing process can become expensive. when you don't tackle the work yourself.
However, as you transition online, the tools you absolutely need are the following:
* Through the use of blogging
* Through the use of article marketing (publishing...through free means)
* Through the use of a primary website (which attracts attention & tells people what you're about)
* Through the use of public relations (social media marketing...Facebook ...for one).
* Through research...as you watch your favorites...whether those websites watch rock stars or big business like retail online.
**** The key to your success is to find one major online success, look at the campaign, track it closely, see how it fits together, and see how the octopus arms expand outwardly online to "net in" or pull in traffic (inquiring minds).
About the Junk You Find Online
This harsh (governing) reality has much to do with a prevailing notion about what constitutes proper business:
1A) It's simple. Be direct about all offers. Be very clean with delivery of products/services...AND above all...,
1B) Value human beings. Be being human first and leader second, high integrity is a must. You must always make the right decision for your customer/client. To sell them anything they do not need is the same as shooting yourself in the foot.
1C) I only share what I do and know. I don't proport to take any short-cuts when it comes to giving people what they demand.
1D) I don't assume that I know what people want. I ask. They tell me. I research it, and find the overall finest results they can repeatedly rely on in order to create and experience real value for consumers and business owners alike. In this way, you create business that lasts...and any wealth you amass is then fully enjoyed because it is had through honest means.
1E) It's taken me 6 or so solid years of steady research online and (not to mention a lot of $$) to look at what works and doesn't work. The very simple ingredients working for ALL businesses online is that they must have a strong
* strong web presence;
* one branded name...minimum --
...usually being the website owner's name;
* clear, workable website with content others can follow easily;
* a blog that marries but does not duplicate the website --
This is for Google indexing purposes...to get a high page rank & Google, page 1 listing so that others can find you when they either enter a problematic keyword phrase (string of words pulling you up as the net result));
* a strong Facebook presence -- with fans interacting on that FB page to an excited extent;
* the connecting tie -- where the blog and the website and the pay buttons all connect together to move products/services;
* maybe some Twittering -- to date, I have not discovered that this generates the traffic one could really use;
* article which capture and hold interest and move people to a blog/website;
1F) Emulating a campaign that gets solid results
1G) Finding those you can trust online and offline to help you get the job done affordably.
Existing confusion which prevails as the net result of many infopreneurs just peddling the next thing they feel will trip your trigger by movtivating you to reach into your wallet for greenbacks they don't have.
That's stating matters plainly.
COST-EFFECTIVE SOLUTION?
I DO SHARE AN INTERNET MARKETING UNIVERSITY...NOT THE KIND THAT SCULPTS YOU FOR EMPLOYMENT WITH AN EMPLOYER...BUT THE KIND THAT BRINGS YOU IN THE DOOR AND SHOWS YOU WHAT'S NEEDED TO MAKE A GO OF IT ONLINE.
TAKE A LOOK AT THE SIDE-LISTINGS.
THESE ARE SOME OF THE BETTER MARKETERS I CAN RECOMMEND.
Toasting Your Success Online,
Barbara Brinkmeyer, MBA
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