How Campaigns Form

Welcome Back Fellow Online Entrepreneurs,

Without intending to create confusion for you as someone who's wanting to know more about how businesses successfully work online, it's important to offer you solid examples:

**  It's not enough to tell you

**  It's better to show you

**  Your best examples are examples of state, federal (or if you're in the U.K./Europe..., government agencies).


Because I live in Colorado, I'll share a direct example verbatim where you see a letter appearing in the parent's email in-box, followed with 2 key links leading parents to the immunizations website and information pertaining to vaccination safety.  If you are MLM, I share medical websites because they must be reliable in order to attract a ready audience.  If you are an affiliate Internet marketer, the same idea applies. 

Example of vaccinations in Colorado for parents of students K - 12...;

January 10, 2013

Dear Parents of Students in Colorado Schools, K through 12thGrades (School Year 2013-14),

Immunizations are an important part of our children’s health care, and Colorado law requires that children going to school be vaccinated in order to prevent vaccine-preventable disease. The purpose of this letter is to let you know which vaccines are required for school attendance and which vaccines are recommended for best protection against vaccine-preventable disease (see chart on second page).

As a parent, it is important to know that in addition to the vaccines required by the state of Colorado Board of Health for school entry, there are vaccines that are recommended by the Advisory Committee on Immunization Practices (ACIP). This is the immunization schedule that will best protect your child from even more vaccine- preventable diseases. Parents often have concerns or want more information on children’s immunizations and vaccine safety. A resource developed for parents with frequently asked questions about the safety and importance of vaccines can be located at:
www.ImmunizeForGood.com .

The Colorado Immunization Program’s website is located at: http://www.ColoradoImmunizations.com


Schools work hard to ensure compliance with the immunization laws. Your help in providing updated immunization records at school registration and when your child receives additional vaccine(s) is greatly appreciated. Please discuss your child’s vaccination needs with your child’s doctor or local public health agency. (To find your local public health department’s contact information call the Family Health Line at 1-303-692-2229 or 1-800-688-7777). Please bring your child’s updated immunization records to the school each time your child receives an immunization.

Sincerely,

Colorado Immunization Program

Colorado Department of Public Health and Environment

303-692-2650


With each campaign, you see there is a newsletter that accompanies the website.  There will be a blog to expand content, if needed...or the accompanying blog may be a place where content first attracts audience attention, thereby holding that attention long enough to direct traffic to the website itself.

Toasting Your Internet Success,

Barbara Brinkmeyer, MBA
(Pre-Med)