Welcome Fellow Online Entrepreneurs,
In this last quarter of 2012, I post logical findings to support your new business ideas:
1) Being that you want to go online, but you're not sure who to trust.
* Keep your credit cards on ice
* Do NOT pay fast appearing Internet marketing gurus selling you the "latest thing"
* Learn what's involved first
2) If you are absolutely convinced that an Internet web presence is what you want to create for your business, take it slow.
* Find companies online you regularly order with/from and have success with
* These companies are the best websites to watch
* Notice how they put together "what works" online
* Emulate
3) If you must hire someone to construct a website for you -- you do NOT have to pay $10,000 for a workable website.
4) A Website Contains
*** A place where consumers can get free content from you (to learn what you are about)
*** A place where they can click on articles about your company/products/services
*** Content people can read at leasure
*** Updated content reflecting online changing times
*** Open pricing
5) A Blog That Matches the Website
*** The content will supplement content appearing on the website
*** Look for a company you like...such as Nordstrom...so that you can see their
A) Website
B) Pinterest
C) Facebook
You will see that the content is similar but moves people from one place to another..., to another.
6) Spend time building your Internet marketing network online
*** You want to know who you're doing business with
*** Avoid Internet marketing coaches...or...if you hire one..., look only for the one who is actively making $$ online.
7) Do NOT expect to build your online business overnight
A) It takes years to build a full infrastructure, one that is entirely connected on the front end and back end of a workable campaign.
B) If you are doing some of the work yourself, it will involve:
*** A monthly newsletter
*** Use of You Tube Videos
*** A place where you can build your clientelle list safely.
In the coming article, I'll share resources you can trust.
The bottom line is --
In order to invest in yourself and in your business, you're keeping your $$ on ice..., you're finding out what you need (which I've listed here)..., and you're doing the work yourself (studying ad copy -- print consumers read)..., you're writing articles (or paying others to do this), and you're generating your own leads (of inquiring like minds..., or people who already have an interest in what you presently offer).
Supporting Your Internet Presence Honestly,
Barbara Brinkmeyer, MBA
Internet Marketer/Med School Prep
Tuesday, October 23, 2012
Saturday, October 13, 2012
Commentary Regarding Clear Content of Any Nature
Hello Fellow Online Entrepreneurs & Business Owners,
Today's post is simple. I answer incoming Q's from others by telling you how things are online. I don't sugar coat realities at all.
One of my biggest Q's is --
1) Why others don't print what they preach or remotely (yet alone astutely) believe?
A --
It takes massive education to get to the bottom line. Most don't know. They don't take the time or spend the $$ to know what must happen in a specifically set order like: building your online infrastructure (which I specify below), building your following, then building loyalty & trust, then establishing steady interactedness, and then finally moving products/services the larger consuming public will repeatedly want and willingly pay for. These steps do not happen overnight. This success requires that you'll be there for others when they want you and need you. That's not easy to deliver because it means that you'll have to outsource and hire help along the way.
2) I am not speaking of you going through this process the way I did.
Because I am transitioning into medical school, I demand an exhaustive approach to anything I do, and in the online environment, there is time-intensive study involved in learning how to effectively promote a product online..., if we talk about you doing the work and not hiring a company to do it for you. This marketing process can become expensive. when you don't tackle the work yourself.
However, as you transition online, the tools you absolutely need are the following:
* Through the use of blogging
* Through the use of article marketing (publishing...through free means)
* Through the use of a primary website (which attracts attention & tells people what you're about)
* Through the use of public relations (social media marketing...Facebook ...for one).
* Through research...as you watch your favorites...whether those websites watch rock stars or big business like retail online.
**** The key to your success is to find one major online success, look at the campaign, track it closely, see how it fits together, and see how the octopus arms expand outwardly online to "net in" or pull in traffic (inquiring minds).
About the Junk You Find Online
This harsh (governing) reality has much to do with a prevailing notion about what constitutes proper business:
1A) It's simple. Be direct about all offers. Be very clean with delivery of products/services...AND above all...,
1B) Value human beings. Be being human first and leader second, high integrity is a must. You must always make the right decision for your customer/client. To sell them anything they do not need is the same as shooting yourself in the foot.
1C) I only share what I do and know. I don't proport to take any short-cuts when it comes to giving people what they demand.
1D) I don't assume that I know what people want. I ask. They tell me. I research it, and find the overall finest results they can repeatedly rely on in order to create and experience real value for consumers and business owners alike. In this way, you create business that lasts...and any wealth you amass is then fully enjoyed because it is had through honest means.
1E) It's taken me 6 or so solid years of steady research online and (not to mention a lot of $$) to look at what works and doesn't work. The very simple ingredients working for ALL businesses online is that they must have a strong
* strong web presence;
* one branded name...minimum --
...usually being the website owner's name;
* clear, workable website with content others can follow easily;
* a blog that marries but does not duplicate the website --
This is for Google indexing purposes...to get a high page rank & Google, page 1 listing so that others can find you when they either enter a problematic keyword phrase (string of words pulling you up as the net result));
* a strong Facebook presence -- with fans interacting on that FB page to an excited extent;
* the connecting tie -- where the blog and the website and the pay buttons all connect together to move products/services;
* maybe some Twittering -- to date, I have not discovered that this generates the traffic one could really use;
* article which capture and hold interest and move people to a blog/website;
1F) Emulating a campaign that gets solid results
1G) Finding those you can trust online and offline to help you get the job done affordably.
Existing confusion which prevails as the net result of many infopreneurs just peddling the next thing they feel will trip your trigger by movtivating you to reach into your wallet for greenbacks they don't have.
That's stating matters plainly.
COST-EFFECTIVE SOLUTION?
I DO SHARE AN INTERNET MARKETING UNIVERSITY...NOT THE KIND THAT SCULPTS YOU FOR EMPLOYMENT WITH AN EMPLOYER...BUT THE KIND THAT BRINGS YOU IN THE DOOR AND SHOWS YOU WHAT'S NEEDED TO MAKE A GO OF IT ONLINE.
TAKE A LOOK AT THE SIDE-LISTINGS.
THESE ARE SOME OF THE BETTER MARKETERS I CAN RECOMMEND.
Toasting Your Success Online,
Barbara Brinkmeyer, MBA
Today's post is simple. I answer incoming Q's from others by telling you how things are online. I don't sugar coat realities at all.
One of my biggest Q's is --
1) Why others don't print what they preach or remotely (yet alone astutely) believe?
A --
It takes massive education to get to the bottom line. Most don't know. They don't take the time or spend the $$ to know what must happen in a specifically set order like: building your online infrastructure (which I specify below), building your following, then building loyalty & trust, then establishing steady interactedness, and then finally moving products/services the larger consuming public will repeatedly want and willingly pay for. These steps do not happen overnight. This success requires that you'll be there for others when they want you and need you. That's not easy to deliver because it means that you'll have to outsource and hire help along the way.
2) I am not speaking of you going through this process the way I did.
Because I am transitioning into medical school, I demand an exhaustive approach to anything I do, and in the online environment, there is time-intensive study involved in learning how to effectively promote a product online..., if we talk about you doing the work and not hiring a company to do it for you. This marketing process can become expensive. when you don't tackle the work yourself.
However, as you transition online, the tools you absolutely need are the following:
* Through the use of blogging
* Through the use of article marketing (publishing...through free means)
* Through the use of a primary website (which attracts attention & tells people what you're about)
* Through the use of public relations (social media marketing...Facebook ...for one).
* Through research...as you watch your favorites...whether those websites watch rock stars or big business like retail online.
**** The key to your success is to find one major online success, look at the campaign, track it closely, see how it fits together, and see how the octopus arms expand outwardly online to "net in" or pull in traffic (inquiring minds).
About the Junk You Find Online
This harsh (governing) reality has much to do with a prevailing notion about what constitutes proper business:
1A) It's simple. Be direct about all offers. Be very clean with delivery of products/services...AND above all...,
1B) Value human beings. Be being human first and leader second, high integrity is a must. You must always make the right decision for your customer/client. To sell them anything they do not need is the same as shooting yourself in the foot.
1C) I only share what I do and know. I don't proport to take any short-cuts when it comes to giving people what they demand.
1D) I don't assume that I know what people want. I ask. They tell me. I research it, and find the overall finest results they can repeatedly rely on in order to create and experience real value for consumers and business owners alike. In this way, you create business that lasts...and any wealth you amass is then fully enjoyed because it is had through honest means.
1E) It's taken me 6 or so solid years of steady research online and (not to mention a lot of $$) to look at what works and doesn't work. The very simple ingredients working for ALL businesses online is that they must have a strong
* strong web presence;
* one branded name...minimum --
...usually being the website owner's name;
* clear, workable website with content others can follow easily;
* a blog that marries but does not duplicate the website --
This is for Google indexing purposes...to get a high page rank & Google, page 1 listing so that others can find you when they either enter a problematic keyword phrase (string of words pulling you up as the net result));
* a strong Facebook presence -- with fans interacting on that FB page to an excited extent;
* the connecting tie -- where the blog and the website and the pay buttons all connect together to move products/services;
* maybe some Twittering -- to date, I have not discovered that this generates the traffic one could really use;
* article which capture and hold interest and move people to a blog/website;
1F) Emulating a campaign that gets solid results
1G) Finding those you can trust online and offline to help you get the job done affordably.
Existing confusion which prevails as the net result of many infopreneurs just peddling the next thing they feel will trip your trigger by movtivating you to reach into your wallet for greenbacks they don't have.
That's stating matters plainly.
COST-EFFECTIVE SOLUTION?
I DO SHARE AN INTERNET MARKETING UNIVERSITY...NOT THE KIND THAT SCULPTS YOU FOR EMPLOYMENT WITH AN EMPLOYER...BUT THE KIND THAT BRINGS YOU IN THE DOOR AND SHOWS YOU WHAT'S NEEDED TO MAKE A GO OF IT ONLINE.
TAKE A LOOK AT THE SIDE-LISTINGS.
THESE ARE SOME OF THE BETTER MARKETERS I CAN RECOMMEND.
Toasting Your Success Online,
Barbara Brinkmeyer, MBA
Friday, October 12, 2012
Real Life Marketing At Work Online
Hello Fellow Entrepreneurs/MLM'ers/Affiliates,
In this post, I'll offer you a link to a blog I just formed inside of an Internet Marketing Place of Learning, as it works on what's called "New Economy" reliable learning.
It's called the Open Education Project where you don't have to be accepted to a major university to learn what's required.
http://goo.gl/mpH88
This link should take you to the project. It is called Wealthy Affiliate...as a learning place for new and seasoned Internet Marketers scratching their heads..., but wanting to know what's absolutely involved in creating an effective marketing campaign.
This link will show you 3 steps involved in a great rock band marketing their first annual Caribbean Cruise, scheduled for March 2013.
http://goo.gl/mpH88
You should see 3 agreeable steps in this real campaign:
1) A Facebook Page
Where rock band fans visit and share helpful tips involving cruise planning.
2) The Official Rock Band Website
3) The Official Cruise Website
Not listed by specific order. These are the only things you need online to make a go of it..., but note all details on these pages. See how everything fits together.
It doesn't matter what you move as long as your messages are consistent, and content varies from website to website a bit. You don't want to website that look identical, according to Google.
Toasting Your Success Online,
Barbara Brinkmeyer, MBA
In this post, I'll offer you a link to a blog I just formed inside of an Internet Marketing Place of Learning, as it works on what's called "New Economy" reliable learning.
It's called the Open Education Project where you don't have to be accepted to a major university to learn what's required.
http://goo.gl/mpH88
This link should take you to the project. It is called Wealthy Affiliate...as a learning place for new and seasoned Internet Marketers scratching their heads..., but wanting to know what's absolutely involved in creating an effective marketing campaign.
This link will show you 3 steps involved in a great rock band marketing their first annual Caribbean Cruise, scheduled for March 2013.
http://goo.gl/mpH88
You should see 3 agreeable steps in this real campaign:
1) A Facebook Page
Where rock band fans visit and share helpful tips involving cruise planning.
2) The Official Rock Band Website
3) The Official Cruise Website
Not listed by specific order. These are the only things you need online to make a go of it..., but note all details on these pages. See how everything fits together.
It doesn't matter what you move as long as your messages are consistent, and content varies from website to website a bit. You don't want to website that look identical, according to Google.
Toasting Your Success Online,
Barbara Brinkmeyer, MBA
500 Places To Syndicate Your Content In 1 EZ Step
500 Places to Syndicate Your Content in 1 EZ Step
Hello Everyone...Online Entrepreneurs/MLM'ers/Affiliate Marketers,
No matter who you are online, no matter what you're promoting, there are a few things you must do in order to freely get the word out about your business --
1) Use free resources to publish information about you and your business ;
2) Pull in places like Facebook & Twitter to attract people to you; stimulate interest, help others see what you can offer (by listing only values/benefits they obtain)...; and
3) Incorporate places like Technorati and Pinterest..., Linked-In, & Plaxo. You name the social arena, join for free, and post your content there....
4) Better still, in order to generate your own steady list of inquiries attracting only those who want what you already have to offer, you're identifying your optimal market segment of willing buyers.
To do that, you're first harnessing the power of leveraged companies already paying for your cyber-space and your online presence.
SOLUTION:
Go Here!
How?
Think about Target or Wal-Mart.
They spend millions each year advertising their products/services online, and they do it in ways you...the individual..., cannot. I could spell it out in detail, but that's an entire book in & of itself so you'll have to trust me when I say that by linking your website to a "power site", you harness the traffic (indirectly).
You may not necessarily obtain direct sales from a power site. You will obtain eyeballs looking at your content. From there, you can mainstream your efforts by drawing in those eyeballs from all over cyber-space. Now this isn't an overnight-effort. It takes consistent effort to put yourself online, long enough for people to first see you, and long enough for people to read what you're about. Then.., it takes a bit longer for those to establish connections with you.
These steps always unfold first before viable sales appear.
Whether you're involved in any form of online marketing, you must be in business for the greatest reasons --
1) Wanting to alleviate some pain or problem for someone else
2) Intending to meet that need honestly
3) Delivering well
4) Being there consistently & reliably.
I will continue to publish more content in the coming weeks & months ahead. As I transition into medicine, my home-based business will continue to bring you more online tips, tricks, and helpful tidbits.
Final Note:
If you can remember that online business is best supported by offline business, you will fare better than say...the business only trying of these strategies.
I hope something helps here. If not, feel free to post your comments. I do read them and answer accordingly.
Toasting Your Online Success,
Barbara Brinkmeyer, MBA
Tuesday, September 25, 2012
Choosing Viable Business First, Success in Home-Based Business
September 25, 2012
Choosing Viable Business First
Welcome Home-Based Business Owners/Online Entrepreneurs,
Some of you are asking me to beef up my content on this blog so what I'll do is strike a balance. Oftentimes, when people think about starting a business online, they're interesting in one thing:
* quick cash
Sure, that's a reality we all must face because no one can live for free, right? Right. However, there's a lot more than meets the eye when you're setting up a working infrastructure online. You've got to have...
* A viable product or service which allows you to effectively compete both online and offline, particularly if you're going to offset (mitigate) your business risks. Strictly setting up an Internet business might not be the best solution. I'll explain further so keep reading, but in order to get into the WHY's it's important to find just the right product, I'll let you in on a few secrets.
There are 3 types of folks who look for work from home, and I'll tell you precisely who they are:
1) Your Network Marketers who have tried everything their companies have long touted --
a) hitting your friends/family for product purchasing
b) taking friends/family to a group meeting
c) sharing the great products/services many of these companies advertise.
MLM BEHAVIOR: The challenge is that when you're doing that kind of ad promotion, you're moving corporate materials, not your OWN branded ads, and you're paying hefty money from your own personal pocket to give spreads of corporate ads to everyone you know. This pays the top 1% Avant Guard big money, and it advertises the company for next to nothing, but it does absolutely nothing for you. Now these top people have gone through the trenches. They've used very old business methods, they've clawed their way to the top, and they've spent massive amounts of their own money "just to look good on stage". There's more.
REFERRAL: SEE TERRY DUFF. He's one of the best online, and he'll show you what's needed to make a strong go of it online in the MLM world. I make this referral because in my blog, I'm only working with products, skills and services people will have no trouble purchasing. In MLM, in can get murky.
2) Your Affiliate Marketers who have tried everything different Internet Gurus told them to buy.
It is true, that when you have a marketing infrastructure set up online advertising and positioning you as the sole expert (and this applies to MLM'ers), you will be able to move any affiliate corporate product. You will obtain varying commissions for doing so...but the challenge there is that when you are solely an infopreneur, you have no specific product you can sell (other than your brand name) UNLESS you know precisely what's going to help many affiliates reach their stride.
REFERRAL: WEALTHY AFFILIATE UNIVERSITY. Just Google them. These people teach you what you must do in order to get your online infrastructure set up and going, plus they teach you ongoing Internet marketing as the online realm changes.
3) Those who are independent in business and have their own thing.
I reference people who are doctors, emergency ski-rescuers, rock stars, New Agers selling their latest product line or new book on "How to Become Your All in 5 Easy Steps". These people have a product specifically carrying their names, and they market themselves exclusively.
________________________________________________________________________________________________
The main emphasis of this blog will be to share tips, tricks, and online marketing services which teach you the core skills you need in order to build your Internet marketing online yourself. As with all blogs, you must research sources online. This blog gives you starter ideas. It does not delve into CFO blueprints, or extensive information doing the work for you. Yes...I'm making a change because I believe that in order to promote products and services that will do the public good, it has to be totally transparent in its appearance. However, that's just me.
I do not teach network marketers Internet marketing. Many times, they aren't sure what this entails...but Terry Duff can do this.
Affiliate marketers have a challenge understanding ad copy (copywriting), seeing how the overall flow of a campaign can work. Ad copy is the print you read anywhere. They seem to have challenges in acquiring the basic skills needed to set up a campaign online (keyword research, optimized keyword content in published articles, and more). I'm telling you about the larger majority. In all cases, there are exceptions. Those of us who work a day job and then study Internet marketing at night (attorneys, doctors, & entrepreneurs) will "hang in there" long enough to get the basics going, and when they have the extra cash flow, they'll hire companies to manage their monthly Internet campaigns.
__________________________________________________________________________________________________
WHY'S of Viable Products/Services In Business:
1) If it's an MLM -- These products are some of the best on the market, AND companies cut costs drastically by leveraging their Distributors (who are also intensive consumers of their products) to move their ad-related materials. So you must find a way to advertise and market only your name. People will purchase in the presence of true mastery and nothing less.
2) If it's Affiliate Marketing -- You must build at least 5 - 10 - 15 - 20 profitable campaigns in order to build a monthly commissioned bottom line.
We're not talking about Adsense. This type of marketing requires a very different online strategy altogether. The challenge with infopreneurs is that many of them will build a front end marketing campaign leaving you with very little on the back end.
You're looking for people who have integrated marketing campaigns generating endless streams of leads, filled with people buying a long list of products/services on the back end of that campaign. That's why I recommend Terry Duff. He is one of the finest marketers online. Just Google his name, and you'll see his blog dedicated to both affiliate marketers and network marketers.
CONCLUSION:
The bottom line behind any business succeeding is that it takes persistent work. That work is not difficult if you love what you're doing. It does require extensive advertising online and offline in order to generate a steady flow of inquiries.
Stay tuned for more assistance in the coming months. I am someone who is transitioning into medicine so that's where this blog will head....putting the self out there while building up a long-term online presence.
Internet marketing is not a quick "do". It takes years to build a profitable campaign. That's the main jist. I hope you found some of this information helpful. In all matters, conduct careful research, interview people who are already successful online, and be diligent. When you intend to create something, there is nothing that will stop you.
Toasting Your Success Online Absolutely,
Barbara Brinkmeyer, MBA
Choosing Viable Business First
Welcome Home-Based Business Owners/Online Entrepreneurs,
Some of you are asking me to beef up my content on this blog so what I'll do is strike a balance. Oftentimes, when people think about starting a business online, they're interesting in one thing:
* quick cash
Sure, that's a reality we all must face because no one can live for free, right? Right. However, there's a lot more than meets the eye when you're setting up a working infrastructure online. You've got to have...
* A viable product or service which allows you to effectively compete both online and offline, particularly if you're going to offset (mitigate) your business risks. Strictly setting up an Internet business might not be the best solution. I'll explain further so keep reading, but in order to get into the WHY's it's important to find just the right product, I'll let you in on a few secrets.
There are 3 types of folks who look for work from home, and I'll tell you precisely who they are:
1) Your Network Marketers who have tried everything their companies have long touted --
a) hitting your friends/family for product purchasing
b) taking friends/family to a group meeting
c) sharing the great products/services many of these companies advertise.
MLM BEHAVIOR: The challenge is that when you're doing that kind of ad promotion, you're moving corporate materials, not your OWN branded ads, and you're paying hefty money from your own personal pocket to give spreads of corporate ads to everyone you know. This pays the top 1% Avant Guard big money, and it advertises the company for next to nothing, but it does absolutely nothing for you. Now these top people have gone through the trenches. They've used very old business methods, they've clawed their way to the top, and they've spent massive amounts of their own money "just to look good on stage". There's more.
REFERRAL: SEE TERRY DUFF. He's one of the best online, and he'll show you what's needed to make a strong go of it online in the MLM world. I make this referral because in my blog, I'm only working with products, skills and services people will have no trouble purchasing. In MLM, in can get murky.
2) Your Affiliate Marketers who have tried everything different Internet Gurus told them to buy.
It is true, that when you have a marketing infrastructure set up online advertising and positioning you as the sole expert (and this applies to MLM'ers), you will be able to move any affiliate corporate product. You will obtain varying commissions for doing so...but the challenge there is that when you are solely an infopreneur, you have no specific product you can sell (other than your brand name) UNLESS you know precisely what's going to help many affiliates reach their stride.
REFERRAL: WEALTHY AFFILIATE UNIVERSITY. Just Google them. These people teach you what you must do in order to get your online infrastructure set up and going, plus they teach you ongoing Internet marketing as the online realm changes.
3) Those who are independent in business and have their own thing.
I reference people who are doctors, emergency ski-rescuers, rock stars, New Agers selling their latest product line or new book on "How to Become Your All in 5 Easy Steps". These people have a product specifically carrying their names, and they market themselves exclusively.
________________________________________________________________________________________________
The main emphasis of this blog will be to share tips, tricks, and online marketing services which teach you the core skills you need in order to build your Internet marketing online yourself. As with all blogs, you must research sources online. This blog gives you starter ideas. It does not delve into CFO blueprints, or extensive information doing the work for you. Yes...I'm making a change because I believe that in order to promote products and services that will do the public good, it has to be totally transparent in its appearance. However, that's just me.
I do not teach network marketers Internet marketing. Many times, they aren't sure what this entails...but Terry Duff can do this.
Affiliate marketers have a challenge understanding ad copy (copywriting), seeing how the overall flow of a campaign can work. Ad copy is the print you read anywhere. They seem to have challenges in acquiring the basic skills needed to set up a campaign online (keyword research, optimized keyword content in published articles, and more). I'm telling you about the larger majority. In all cases, there are exceptions. Those of us who work a day job and then study Internet marketing at night (attorneys, doctors, & entrepreneurs) will "hang in there" long enough to get the basics going, and when they have the extra cash flow, they'll hire companies to manage their monthly Internet campaigns.
__________________________________________________________________________________________________
WHY'S of Viable Products/Services In Business:
1) If it's an MLM -- These products are some of the best on the market, AND companies cut costs drastically by leveraging their Distributors (who are also intensive consumers of their products) to move their ad-related materials. So you must find a way to advertise and market only your name. People will purchase in the presence of true mastery and nothing less.
2) If it's Affiliate Marketing -- You must build at least 5 - 10 - 15 - 20 profitable campaigns in order to build a monthly commissioned bottom line.
We're not talking about Adsense. This type of marketing requires a very different online strategy altogether. The challenge with infopreneurs is that many of them will build a front end marketing campaign leaving you with very little on the back end.
You're looking for people who have integrated marketing campaigns generating endless streams of leads, filled with people buying a long list of products/services on the back end of that campaign. That's why I recommend Terry Duff. He is one of the finest marketers online. Just Google his name, and you'll see his blog dedicated to both affiliate marketers and network marketers.
CONCLUSION:
The bottom line behind any business succeeding is that it takes persistent work. That work is not difficult if you love what you're doing. It does require extensive advertising online and offline in order to generate a steady flow of inquiries.
Stay tuned for more assistance in the coming months. I am someone who is transitioning into medicine so that's where this blog will head....putting the self out there while building up a long-term online presence.
Internet marketing is not a quick "do". It takes years to build a profitable campaign. That's the main jist. I hope you found some of this information helpful. In all matters, conduct careful research, interview people who are already successful online, and be diligent. When you intend to create something, there is nothing that will stop you.
Toasting Your Success Online Absolutely,
Barbara Brinkmeyer, MBA
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