Trasform Your Business Harnessing the Power of the Internet
This exercise won't cost you a dime.
I'd like to show you how a professional ad works.
Why would you want to know this when you're interested in finding business
builders?
Well, if you're harnessing the power of the Internet to approach people in
large number, you'll have to understand how a proper front-end campaign
works (going from grabbing interest and attention, to holding attention,
telling people where they should look, clicking on links, then moving into
profit). It's important the order is proper -- just like recruiting in the MLM...,
where you focus on holding someone's attention, inviting them to an event or
a presentation or a call, then closing them following that event. Step out of
order and you'll miss.
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What To Pay Attention To
Focus on how content forms --
- see how the ad is constructed, broken into headlines and subheadlines,
using mindspeak of the target audience, noticing how the order of thoughts flow ..., then
Look at the 'why's of ' copy --
- copywriting (not copyrighting), that's everything you see presented logically.
The Ad Has An Irresistable Offer
1) What does the offer mean to the other person?
2) What's the true cost?
3) Is there a genuine gain?
4) Is there a long-term benefit?
Exception: If you're in testing phases of campaign development, these steps
involve refinement.
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The Flow Of Thought In A Successful Ad Must Offer:
- an introduction
- values and benefits
(won't usually include product features unless those features are technologically disruptive)
- a strong call-to-action (CTA)
(why they should believe you or go to a recommended resource...or hit a link)
- a close
People Use the Internet for 2 Primary Reasons --
1) research
2) purchase
What Happens Online
A person enters a keyword search or a string of keywords.
Your job is to make certain they can easily find you.
Attach valuable information in the form of a free report.
Give people your offer when they ask for it.
We test their interest by sending them to a link.
They click or they don't.
Catch People at Points of Purchase, Not Research
The Laws of Abundance and Attraction state --
"For these laws to take affect, you must first put yourself out
there 200% before anyone is going to trust you".
I will provide a solution to this question in the coming posts ahead.
Sorry. I've let you down a bit.
You can't expect me to spill all of the beans today?
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Supporting Your Success Through Proven Means,
B. Brinkmeyer
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