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Sunday, January 20, 2013

Case Study Of Online Marketing - Downton Abbey

Welcome Back Fellow Online Entrepreneurs !

In this post, I share with you a real world operation called Downton Abbey. 

  • Watch the television drama located on Netflix, if possible.  http://www.itv.com/downtonabbey/
  • Note HOW the owners of Downton Abbey have created a successful large scale business from home.
  • Amazon Books
  • Carry that knowledge forth as it absolutely applies to you!

Why This Case Study?

  • You have a great chance to study the finest examples of Internet businesses worldwide.
  • Emulate directly without copying content --  a "forbidden reality online".
  • Aspire to be the finest source for others.
  • You must study others.  DO NOT invest any $$ online until you SEE what's happening clearly.
  • Take the time to learn & apply FREE efforts first.
  • You can buy a domain name (your website name & some basic website hosting)...but that's about all you first want to do when you are starting out online.  I promise.  Unless you have $600,000 to devote to professional online marketing (and most don't), you'll want to sweat equity your learning, test online results, build a fan-based audience, and then expand your market reach.
  • Be patient.  I am expanding this blog to answer these Q's so stay tuned for more help in the coming months.

Specifically --



What Downton Abbey Does To Build High Revenue Annually:

They wrote a book.  It's a beauty (Amazon Books dot com) & offline found in local bookstores.
  1. The book is available for purchase online and can be found in bookstores.
  2. They generate revenue through public tours daily...as they operate offline & online.
  3. The most successful businesses operate in both realms.  That is a must.
  4. Downton created a very successful and current 2012 - 2013 television series titled "Downton Abbey" in order to spread the word.
  5. They monetized the history of Downton Abbey in books by advertising their book on the CBS Sunday Morning by sharing the "Who's Who" of formal dinners happening throughout time (of 6 generations)..., and by sharing popular attendees with the viewing public:  i.e., Royal Family, famous members of Parliment, celebrities, etc.
  6. Website
  7. Blog
  8. Extensive advertising

YOU, The Individual Starting Online:

  1. Passion identified in an area of business you conclusively believe in/& will motivate from. 
  2. Build yourself gradually & daily and do it on a small budget (at first).
  3. Find out what's required & not.  These two examples spell out what's happening in trusted ways.
  4. Build your website, similar blog, & "traffic" appearing at both places.
  5. (A rough example of more... in progress is my other website... -- barbsinternetmarketingmastery.com which offers you proven Internet marketing help, done using a tight, individual budget where you can join major numbers of online business owners conducting business the right (& profitable way).
  6. NOTE:  PLEASE DO NOT PAY FOR PAY-PER-CLICK ADVERTISING UNTIL YOU ARE CERTIFIED IN THIS PROCESS!
  7. Always use free online services when you are new online (5 years or less).  THIS IS FOR YOUR MAXIMAL BENEFIT and financial safety.  Until you are in profit, you will want to generate $$ supporting your business.  More along those lines follow soon enough.

Stay tuned for more help.  I'll add a FREE monthly online marketing newsletter, Internet marketing membership, and affordable services being fully devoted to your Internet safety!

Respectfully,

Barbara Brinkmeyer, MBA




Sending Blogger To Your Android Phone or I-Phone

Hello Fellow Internet Entrepreneurs,

Barbara here. 

Glad you found my home-based business blog! 2013 Update --  This blog that will evolve into specific home-based business help, not necessarily MLM (multi-level marketing). 

Why?

1)  Business owners have specific needs to tailor their Internet presence suiting individual branding.

2)  In MLM, you're promoting a company --- not yourself.

3)  For best business outcomes, you need both a personal business blog (advertising your branded name) and you need your own imagery, offers, and individualized success.

EXAMPLE:

I cite any doctor who is online operating a website.  They're not advertising a hospital, per se.  They are advertising their names and their personalized services.

If you think along these lines, you're on the right track.

If you ARE exclusively an MLM lover and promoter, you're advertising your unique name appearing under corporate distributorship.

________________________________________________________________________________________________

SENDING BLOGGER TO YOUR ANDROID PHONE OR I - PHONE

PRIMARY STEP:

*** Get FREE Blogger account.  Choose basic settings already recommended by Google.

*** INSIDE BLOGGER.... GO TO "Template › Choose mobile template" 

*** On mobile devices, show a mobile version of your current template.  CLICK

 
 

NOTE:  In Internet marketing, there is VAST content involved in educating marketers and "wanna-be" online business owners. 

YOU NEED 2 APPROACHES:  OFFLINE + ONLINE PRESENCE so

STEP 1)  Start with basic blogging

**** IT GETS the word out

*** This blog addresses Q'S but offers trusted resources, proven techniques, tips, and tricks which move your early Internet presence into quantifiable directions generating results (profits)

*** You will not learn Internet marketing overnight
  1. This blog delivers actionable steps you do that get attention Google's way
  2. Google is the definitive resource for successful online business
  3. Play with Google nicely and you will have a blog withstanding the test of time...building into a real business online
  4. Play with Google falsely and they will delete your blog
  5. When you use blogger, you leverage the power of Google by page rank and popularity.
__________________________________________________________________________________________________

PULL IN HANDHELD DEVICES TO SPREAD YOUR BUSINESS WORD:

STEP 1)  THIS IS THE BIGGEST AUDIENCE ....BIGGEST MARKET REACH

STEP 2)  HEAD OVER TO BLOGGER, START A NEW BLOG...PLAY WITH FORMATS...WRITE CONTENT DESCRIBING WHO YOU ARE....; TALK ABOUT WHAT YOU OFFER  (THIS PART TAKES TIME SO PLEASE BE PATIENT)

STEP 3)  PULL IN FACEBOOK  and TWITTER

  • The biggest choice is facebook first
  • Twitter later

THIS IS CALLED SOCIAL MEDIA MARKETING 

THE BEST YOU CAN DO IS DEVELOP A PROFILE PAGE AT FACEBOOK CALLING ATTENTION TO YOUR BRANDED NAME


STEP 4)  CONNECT FACEBOOK TO YOUR NEW BLOGGER BLOG

If you do not know how to do this, you learn by clicking on buttons to see what they do.



STEP 5)  ADD A HANDHELD GOOGLE DEVICE

*** i-phone

*** android

This addition is found inside of blogger under search, "Google Mobile".

Two steps are involved.


Please be patient.  This is a blog that is morphing and will include a variety of services, products, reports, and more.

Feel free to leave your comments/suggestions.  Because you are/will be the primary force moving your business forward, Internet marketing is learned by using persistence, patience, and a solid ethical attitude.

BARBARA BRINKMEYER, MBA