Bruce Springsteen And Internet

Welcome Back Fellow Online Entrepreneurs,

Sitting in front of a vase of colorful Valentine's Day roses and mixed Spring flowers, this post is very happy.  I am posting quite a bit of content on this blog today so as to bring you most recent Internet marketing 2013 updates.

What I share here applies to rock bands, and my ultimate favorite band is (of course) the long-standing --

http://moodybluestoday.com/

http://moodiescruise.com/

Few others can compete with this band, but it is entirely okay for you to have your favorite musicians!  I move traffic to this website...mainly as an ongoing commitment showing you how a marketing campaign should work.

• As an added bonus for following me, I share marketing updates that are thrillingly fun to report
• This post talks about growing  a fan base devoted to keeping and further growing Bruce Springsteen's branded image/name
• It talks about what he does to keep his brand unique...or on a rocking edge;
• And by citing Andrea Syverson's brand builder content regarding, "Rock Your Brand in 2013!", TARGET MARKETING MAGAZINE, Feb. 2013 Issue, pp. 10 - 11,  I rewrite Andrea's content in order to simplify, add further business clarity, include some MBA executive expertise, but shorten the most workable marketing tips.

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What Is Covered Today --  2013 BRAND TUNING

1)  HARD CORE MARKETING

2)  DIRECT FAN BASE INTERACTION

3)  APPEALING TO FAN'S HEARTS

4)  RE-FIGURING PERFORMANCES

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EXPANDED POINTS, ALL 4

1)  HARD CORE MARKETING


I convey major points using bullets as a time-saver:

• SONGWRITER'S PREMISE -- Longest-standing, most successful musicians appeal to the heart's of their most avid fans by promsing the moon
• And by writing from their personal experiences.

Springsteen's last performance at the Pepsi Center, Denver had 20,000 fans standing for 3 hours time:

• Using exemplary branding
• Being extremely active with fans
• Using an up close, personal, and direct approach
• Offering band interviews at public levels
• Finest musicians use these techniques for connecting with fans.

Upping Springsteen's Game

He is:

• Resetting his marketing year-after-year but restructures on-stage performances so to keep the band on its toes...all while appealing to changing tastes his audiences most want
• "Passionately and enthusiastically performing powerfully at age 63", (Springsteen)
• Continually creating new music without leveraging prior hits or remixes too excessively
• Engaging audiences, Springsteen relies on interaction he offers fans the tunes they first demand, followed by encores last. Wherein, by rotating earliest day's hits within a 3- hour played performance, he will vary "stories with songs...and with humor" (Syverson);
• Thanking first-comers and new-comers alike for attending performances
• Adding (that while he is highly-seasoned), every performance means playing it as it would be his first so that every audience will feel what he feels, "There is still something to prove", (Springsteen);
• Having sold more than 120 million albums worldwide
• Approaches his marketing using SIRIUS Radio....where Bruce can be heard all day as, "all Bruce all the time". 

Maintaining Momentum

"Whether your brand is 40 - plus years old, 4 years old, or 4 months old, are you still 'all in'?  How are you staying in the game?  How are you upping your game?", (Springsteen). 

• Some marketers call this staying power -- 'no retreat/no surrender'
• My most inspiring marketing teachers call this 'slow drip' .... so you do not burn up your list over-marketing the same campaigns to an unsegmented list.  If you follow http://moodiescruise.com/ , you will see list segmentation at work, where the golden list clients are identified, targeted, and satisfied. 
• Highest list segmentation means that you create, develop, and expand your following or fan base by working your way towards the golden market
• So in the http://moodiescruise.com/, you will see their most exclusive buyers paying generously for the cruise (varying from $1,500 up to $4,500).  Later offers could involve small touring groups appearing with the band, where the band develops a campaign asking anywhere from $10,000 or more for an extended tour to join in a "far off, distant land", (Moody Blues).

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2) DIRECT FAN BASE INTERACTION

(Not entirely thrilled to report the following...but it works)

Springsteen Asks for Strong Women... So Get Ready For This Tidbit:

* To "press his flesh" off-stage..., he falls into the audience and is carried around during the play of one song
* Later that evening, fans can "pluck his strings"....for whatever activity will trip fan's triggers the most;
* Springsteen calls this approach, "up close and personal"... and it brings fans back again and again, city after city
* Many popular bands call this "marketing for life".

The main point is -- as an offline/online marketer ... you are looking for absolutely thrilling ways to engage your readers... interact and share more of yourself (to some fair extent -- but I wouldn't recommend you press your flesh). 

TIP:  Humor is a masterful marketing tip.  It breaks barriers, it helps others feel fine about what they are reading, and it opens your audience to further suggestion when it is done correctly.  You have to be careful about sticking with appropriate humor at all times because sometimes, it backfires.

Springsteen's Face-Time Strategy Includes:

• Without Facebooking
• "Manageable human touch in a world that is virtual", (Springsteen);
• Called "branding parlance"
• Being as present as often as would be possible

TIP:  For those of you who are not rock stars...but look like them and can dynamically interact with others using safe humor, you want to be as present as possible through your use of:    A) uploaded You Tube videos..., B) LIVE phone-to-phone sales calls (called presentations)..., C) and gathered groups that create "buzz-worthy, positive, frenzie punches possible", (Syverson).
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3) APPEALING TO FAN'S HEARTS

Branding Magic:

• No secret is shared by suggesting that the finest musicians and poets compose lyrics aimed at directly satisfying individual hearts needs by aspiring to their hopes, dreams, and hungers...;
• Springsteen does the same in "Hungry Heart"
• American by origin, he actively listens and responds
• Using standing room only, front and center audience arrangements
• Playing 4 requests his fans write on large signs
• Adding behind-the-scenes intimate stories about songs
• Co-creating a night's party with adoring fans.

TIP:  For your business -- you are looking for ways to instill faith in your buyers by being yourself.  You are wanting to find out how to deliver better than most so that you will also create and deliver on highly unusual, very wanted products/services.

The core of your business success rides on your ability to be highly unique, approachable, and ever-present in people's lives.

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4) RE-FIGURING PERFORMANCES

Springsteen Has:

• Remained ever-popular with audiences because he tries not to revisit the past
• And...all is said with care as I tell you what he is doing
• By offsetting what would be an understandable tendency to talk about what happened in the past
• By "working live-glory day or nighttime"
• "Changing sets each night and avoiding the set list"
• "Continually reviewing and re-evaluating band members...varying from delving into new musical explorations to altering nightly show plans", (Springsteen).

TIP:  For marketers who stay up-to-date as often as possible..., you are looking for better ways to bring your customers interesting information, helpful tips and successful tricks.  I bring you "unusual marketing" that happily holds your attention now, this week, and beyond.  A true marketer's  underlying motivation will be to improve life sincerely as it will apply to interested others.

• So you are looking for ways to co-create meaningful products/services others absolutely can use
• You are looking for ways to improve delivery
• And...you will frequently look for ways to bolster your marketing while including exceptional, stellar followup.

I hope you enjoyed this post.  I had incredible fun researching content for you, sharing it..., and quite potentially helping you obtain key insights into what can entirely happen with good people.  Online marketing is amazingly powerful when it is done well.

Toasting Your Success...Absolutely!

Barbara Brinkmeyer, MBA