Welcome Back Fellow Online Entrepreneurs,
Building A Thriving Business Online Involves 4 Active Steps:
1) Passionate desire to help others
2) Courage to ask many questions
3) Courage to seek reliable answers....find what works...emulate those who are doing it...and then do it...;
4) Willingness to build the business gradually.
Internet marketing is not an overnight deal. It is not a means to an end in and of itself. It requires steady application because of the way the Internet works online.
I'll give you more pointers:
*** Anything you publish online is indexed for a total of 7 years
*** Anyone can find you under a search, but the key is to target audiences who want you
*** There are 7 billion users online
*** The potential for growth in the coming years is an ongoing trend and unless something majorly disruptive appears, it's most likely that the standard online marketing will continue to work (citing data capture, email marketing, list building, and product offering);
*** Everything you do online builds incrementally.
HOWEVER...,
If you are asking.... DO I NEED PREVIOUS EXPERIENCE AND SPECIAL TRAINING?
"No" to the first question -- no previous experience is needed
"Yes"....there is training involved because online marketing is not always intuitive -- special access to working resources is needed.
WHAT ABOUT RESOURCES ONLINE? CAN'T I USE THOSE?
If you are citing a major university teaching you Internet marketing, "yes" and "no". I'm going to give you the overview. With all business matters, you must conscientiously test resources and become informed. The best way to accomplish this task is to take your time.
Online, people promote other people's products/services. They do receive a partial commission for doing so. It's called "affiliate marketing". So please be aware, that before you spend any money, know that many people already online are most likely marketing another person's products/services. You'll find plenty of "Internet Guru's" who promise to teach you successful business, but they will do anything but that much. They will take your money.
Before I suggest one known resource that is NOT university based (or motivated to teach you only how to work for companies), just take a look. You don't have to buy anything right now. In fact, I advise you to "just hang on"..., wait for more information I offer here, and see what's involved in online marketing. It's not a "quick and easy thing".
However, if you are serious about building something online that can work in unison with an offline business, then Internet marketing may be for you! Whenever you start something new, you will have a learning curve. The key is to stay mellow, stay connected to people who do this for a living, and stay focused on making some measurable progress.
Check it out here for starter details.
If you're in a hurry to reap immediate money (and you're not a well-known celebrity), I'll will ask you to invest in something else. Internet marketing requires patience, strategy, and plenty of testing to discover what will honestly work with the audiences you target.
In the coming days, I'll have an updated 2013 online marketing report for you so please stay tuned. You can pick up my newsletter at that time.
Toasting Your Success,
Barbara Brinkmeyer, MBA
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