Creating Your Own E-Books

Hello Fellow Online Entrepreneurs!

Congratulations, you found this blog devoted singularly to setting up & operating an online business. 

On this blog, you will see a variety of topics suited specifically to Internet business.  I'll cover topics such as writing e-books for sale, writing business plans you can easily follow, deciding which products to offer, putting together a webinar (and offer references), hiring help accordingly, staying away from email scams, offsetting risks related to operating online (by avoiding hackers), setting up your business using credit cards, and more. 

Today's post talks about creating your own Internet content you can sell away from publishing houses (where they retain 90% or more of your profits).  Even if you're in MLM, you can still do the same thing.  Even though this blog attracts people from all over the world, I usually stick to U.S. business law.  However, in MLM you are writing from your personal experiences.  You are sharing your core findings, and you are finding ways to help new distributors move product without stepping on corporate toes (all while teaching them the fundamentals of setting up strong presentations/closing new enrollees as you build your downline and help them build theirs).

When you're new online, you have pure power at your fingertips, but as a responsible business owner, it's up to you to conduct yourself well.  Any mistakes you make which send consumers running to the FTC (Fed'l Trade Commission), the BBB (Better Business Bureau), or a U.S. state's DA (District Attorney) means that you're risking everything you've got.  By marketing yourself rightly and appropriately, you can offset, if not eliminate those risks altogether.

BUT..., in order to do all of these things capably, it means educating yourself before you incur costs.  You must have an operational budget in place, form monthly savings to both pay for your lifestyle and to pay for your operational business.  There are people who have gone broke attempting to set up a business without being ready for that business... citing that they had limited cash flow.  It's a number one challenge for any early business, but you do NOT need to be wealthy in order to create wealth.  You will need daily discipline in order to address daily work.

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E-Book Creation

There are several elements which exist as part of a complete campaign: 

* a free report (so that people will join your monthly newsletter)
* the way to store people's contact information
* a way to communicate with people monthly
* recorded messages (webinars)
* products to offer
* a payment system
* ongoing content people can access regularly (blog/website/Facebook/Twitter).


Let us cover e-books.  The most commonly appearing content you will see online as it introduces content for profit would fall into categories such as:

* dating
* legal help
* how to do something for less
* crafts
* music
* anything you can imagine where the need is greater than the pain

E-Books are growing in popularity because authors can ---

1)  Retain most, if not all profits
2)  Vary content at will (instead of waiting for publishing approval and major publisher's printing)
3)  Immediate online distribution
4)  Immediate fingertip marketing.distribution.


Creating Your Own Hot Selling E-Book

1) Your content is based on the following:  prior life experiences, current (or future) know-how, current and developing interests, skills, and applicable abilities.

EXAMPLE:

MBA's who choose not to go into management can leverage their skills targeting law, business, and medicine.  The MBA is half of a Doctorate in Medicine.  It's natural that content at an MBA level is comprehensive.  E-Books can be sold for profit discussing many aspects of both online and offline business.  At the medical level -- E-Books can be sold at traditional medical healing levels.  They can tap into alternative healing, or they can blend traditional and non-traditional aspects of healing.

2)  Your key Q's should be:

A)  What do I do exceptionally well?
B)  Where's largest demand?  If I look at online purchasing, what are people buying in large numbers...or in smaller, more quiet niches?
C)  Which areas of service will my business provide?

EXAMPLE: 

I use the MBA/Physician example because that is my current and future realm.

3)  Information products help people solve common problems...like ailments (difficulty breathing at high altitudes...followed by sale of O2 (Oxygen canisters) or commonly problematic conditions (such as dandruff...satisfied by selling medicated shampoo..or herbal hair remedy).

4)  What to sell?  You will fare best by considering current information.  One blog fan asked me to expand on the current taboo subject CANCER... and reasoning for suggesting Gerson Therapy  (Google it online...they're operating in Mexico but they are training people in this non-toxic therapy across the U.S.).

but I will say.... when you turn to conventional medicine for primary healing, it must be an individual decision.

Cancer treatment therapies are taboo by extended discussion for a good reason.  Global systems are set up to handle conventional oncology.  Others are set up to handle unconventional oncology (or degenerative diseases).  People pass away from cancer when they pull in traditional healing therapies.  People pass away from cancer when they pull in alternative healing therapies.  There are people who survive cancer when they either heal using one therapy or another, or incorporate both.  So it is not fair to say conclusively that one therapy cures all.

Online, unless one is certified and licensed, legalities warrant that practitioners stick to the therapies they deliver best.  No one can guarantee results.  Oncologists will tell you what the risks/hazards of therapies are.  Non-toxic systems will do the same so I simply share the obvious.

However, in all realms, no matter what your preferences about living are, it's up to you to research, search resources, confirm their trustworthiness, and then choose.  Ultimately, your choices are yours, and your conclusions are yours.

5)  Competition

What's the competition online doing?  What are they doing offline?  What's your risk? 

If you feel that you can offer outstanding service and products, then competition isn't really a major concern...although some say it is.  Success is about offering your best at all times...and whenever you find information online relating to your competitors, you're after a general assessment to see where you should and can proceed.  If you offer something others typically can't, that is a major clue.

*** Those who have been online longest will have staying power

*** You can compare competitors fees to your own, determining what you're worth relative to others -- proceeding accordingly

*** You will attract what you believe.

6)  When writing content, write using your own words.

This really is much more basic than you think.  You can purchase books of interest.  Sit/read...put the book down...and paraphrase using your own words.  I cite the obvious that Internet marketing gurus use -- they run to major booksellers, purchase reference books, and then create their own information products.  You would think that it is pure genius at work...when it is not.

You don't need product infringements, nor do you need to violate U.S. copyrighting laws (product/service infringements)..., nor do you need to violate copywriting infringements (copied ad copy).

7)  Content Itself

*** Is it compelling?
*** Is it needed?
*** Is it wanted?
*** Does it answer current need?
*** What's a fair price (by current market value)?

In my next post, I outline content so please stay tuned for more valuable help.  My FREE report will most likely be a very valuable one.  I'm favoring what you want most -- how to get paid using Internet merchant cards (credit card services).


Toasting Your Success Online!

Barbara Brinkmeyer, MBA