Mastering Purchasing Mindsets W/Targeted Audiences

Welcome Back Fellow Online Entrpreneurs!

Adding content for today, I am going to show you HOW the purchasing works online.  Let's say that you are in MLM, and you wholeheartedly want to market your companies/products services, BUT you want to be as mellow as possible in that effort...

• Without stuffing peoples' pockets with your company's business cards
• Papering department store bathrooms with flyers or whatever (don't do it -- they just throw it in the trash anyway)
• Without pushing your presentation on a neighbor who doesn't want to view the DVD
• It does not matter which company you represent, purchasing is the same everywhere.

Here's How It Works Universally

• We're playing the part of "consumer first" in order to understand how someone searches online when they are "hot to trot"
• THIS IS AN EXTREMELY IMPORTANT EXERCISE

#1)  Think of something you want to buy online right now

#2)  Name the object or service

#3)  Go to Google -- run the search

#4)  What did you enter in the search?

#5)  I will tell you what you felt and did.


BEFORE YOU ENTERED THE SEARCH, you thought of the object or service. 

• Your heart began to race because you were much closer to thinking "buy"

If it was something you have had your eye on for a while, you knew precisely what the name of the item was, by manufacturer or by brand, make, style and model number --

• List the name of the object on paper 
• Is it long in length of at least 5 keywords or more? 
• If you are buying, it is called a long-tailed keyword search
• Consumers do the same thing when they are looking for you...100 times out of 100!
• When they're not sure what they want, they "are looking", they're scanning the Internet looking for reviews, comparisons, prices, places, and information...and scams (called counter reviews)
• So what kind of content do you offer on your website?

Here's An Example:

Moody Blues is releasing a new DVD, by Justin Hayward, February 23rd.  Available on Eagle Records, it is titled:  "Spirits of the Western Sky"
So what are Moody Blues fans thinking as they receive emails from the band?  The band is releasing emails by number.  Justin knows that people must see at least 7 images ...or 7 ads continuously before they will buy.

If they are extremely avid fans -- at the site of the first email or article appearing online -- they will contact Eagle Records and order it directly.

What will they enter in a search at Amazon.com?

"Spirits of the Western Sky" by Justin Hayward.

Do you see how it works ?

So no matter WHAT you market, there will be a brand name...but if you are marketing under your name, it will have to be (List your first name, List your last name).  AND...you will have to position yourself as the sole authority.

Then...you will have to repeatedly expose your name online -- NOT by posting your URL link to everyone else's blog or website (that is considered spamming).

You WILL have to write articles appearing in several directories showcasing your name...OR...if you don't advertise under your name, then you will have to advertise under a website URL (http:mydomain.com), get the word out often, build your following, build your list, and then make your offers.

IF you are asking, but how do I build my list?

I am publishing lessons on these very tasks.

For now, we are piecing together key pieces. 

It takes several lessons in order to show you a profitable flow....and in due time, I will be paid too.  When you are first putting yourself online, you must be willing to be in it for the long run.  You can't take shortcuts because no one purchases from another they don't absolutely trust.

Stopping Here For Now,

Barbara Brinkmeyer, MBA