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Friday, February 22, 2013

E-Mail Campaigns Moving InfoProduct

Welcome Back Fellow Online Entrepreneurs!

Thank you to those who post wonderful replies.  It is very appreciated.

Today, I am about to share with you a fellow marketing associate's email campaign, in part.  It shows you direct response marketing at work.

Terry Duff primarily moves ad copy but also packages other services online, and what you will see in his e-mail is a message which urges MLM'ers and Internet marketers his exclusive swipe file (which is...by the way...worth every penny).  He spent 8 years piecing together his best ads as they work for different types of ad mediums (on and offline).

This example is for educational purposes.  You want to pay close attention to how the ad copy is structured, formatted, and grammatically spelled (because true ad copy that reads very simply speaks to individuals at about an 8th grade reading level).  It's not because Internet marketers feel that their consumers aren't intelligent.  On the contrary, you are looking at HOW it is pieced together...as it talks to MLM audiences and respective Internet marketers.

Ad Copy:
  • ...Has everything to do with how we psychologically read words online
  • Anything you read has to be read quickly, on average
  • Most ad copy will trigger unresolved pains and trigger a "I gotta buy this now...or else" emotion.
That's why it is recommended that you make informed purchasing decisions.  Anything you buy oneline should be useable and generate income for you at a later time.  You are not after any purchasing when you are stressed out, going further into debt, or experiencing some  some major life change, "feeling uncertain about what you really need."

In Internet marketing, people will throw all sorts of products at you.  The challenge with buying a swipe file right away is that until you know how your campaign (let alone its traffic fits together)...so as to bring you your most eager (and purchasing) audiences.  It is as you build your business that you will more likely need a swipe file....OR you can absolutely build your own!

What will happen when you are new to Internet marketing is this (if you are not careful):

A)  You will most likely buy an arsenal of things you may never use
B)  OR..., you will apply what you buy at a later date as you figure marketing matters out more conclusively.


Terry Duff's Work, Protected by All U.S. Digital And Copyright Laws



Bringing you more help soon enough so please stay tuned.  I urge you to post your comments and/or suggestions for further followup by me.  I am here to help.

Toasting Your Online Marketing Success!

Barbara Brinkmeyer, MBA



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